Virgin America, the award‐winning U.S. airline known for its low fares, mood-lit cabins and upscale service, has launched a new daily nonstop flight service from Los Angeles International Airport (LAX) to Las Vegas McCarran International Airport (LAS).

The three daily roundtrip flights will add to the airline's existing service from San Francisco International Airport (SFO) to LAS and from New York's Kennedy International Airport (JFK) to LAS.

With its custom‐designed leather seats, food and cocktails on demand and touch‐screen entertainment at every seat, Virgin America brings its stylish design and award‐winning service to those seeking the perfect way to kick off a weekend getaway at some of the best resorts, restaurants, and shopping destinations in the world.

To mark its latest Vegas expansion, the airline also unveiled a first‐of‐its‐kind seat‐to‐seat delivery service on flights nationwide. The feature allows guests to use the airline's Red in‐flight entertainment platform to order a drink, meal or snack for fellow guests onboard, using the Red system's on‐demand food ordering system. Travelers can now send an in‐flight cocktail to that friendly stranger in seat 4A-and then follow up with a text message using the seat-to‐seat chat function also on Red.

“There is competition in this market, we saw an opportunity to provide travelers not only attractive fares but a better, more stylish flight option,” said David Cush, Virgin America's president and CEO. “With our custom‐designed cabins, award‐winning service and our new Loft at LAX, our guests’ Vegas experience now can begin at the airport. Whether traveling for escape or to one of the many trade events or conferences hosted here each year, we hope that choosing Virgin America will become one of their better Vegas decisions.”

Virgin America's new seat‐to‐seat delivery feature on the Red system is live on flights nationwide. Travelers can now use the airline's touch‐screen seatback personal entertainment platform to send a cocktail, snack or meal to a fellow traveler onboard their flight using a digital seat map. Virgin America already features a seat‐to‐seat chat platform via its Red in‐flight entertainment system, so that travelers can send text messages to other guests on their aircraft. The system also offers 25 films, live TV, Google Maps, video games, seat‐to‐seat chat, music videos and a 4,000‐song library.

“The Virgin brand and Las Vegas are both known for delivering a world‐class experience to travelers-and for having a bit of fun along the way,” said Clark County Commissioner Tom Collins, chairman of the board for the Las Vegas Convention and Visitors Authority. “With record visitation numbers in 2012, every new airline seat provides the opportunity for continued growth. This new route is estimated to generate a non‐gaming economic impact of more than $91 million annually for Las Vegas.”