Inspired Gaming Group, a supplier of server-based gaming systems and virtual sports products, has signed virtual sports license deals with six major Italian operators: SNAI, Sisal, Eurobet, Intralot, Cogetech, and Lottomatica.

These contracts with companies that constitute 90 percent of the Italian machine operator marketplace will see Inspired’s virtual sports become a key product for leading gaming providers in Italy.

“Virtual sports are a very lucrative part of the product offer for operators,” said Steve Rogers, managing director of Inspired’s Virtual Sports division. “Our virtual products are in high demand from retail and online concessionaires in Italy who understand the value in being able to offer a high frequency stream of betting opportunities to their customers. Our years of experience have shown our virtual sports provide incremental revenues for sports betting operators across all channels. We supply our virtual sports to many of the world’s most successful gaming companies and we’re delighted to announce SNAI, Sisal, Eurobet, Intralot, Cogetech and Lottomatica as new customers.”

The new legislation legalizing fixed-odds bets on simulated sporting events online and in betting shops and corners in Italy was submitted by AAMS to the European Commission last January and was ratified in April. Inspired is already one of three leading suppliers to the relatively new VLT market in Italy, with contracts for over 10,000 terminals with leading concessionaires.

Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the 25 top operators. Inspired has led the global virtual sports market for over a decade by consistently launching new sports and features. Currently seven sports (including horse racing, football and tennis) and over 30 product variants are available for retail, in-home broadcast, online, mobile and gaming terminals.