Illinois-based Omron Electronic Components, the Americas subsidiary of Japan-based OMRON Corporation, has created a new market vertical that will concentrate on the gaming industry.

The Gaming vertical is well-positioned to fully pursue and engage their primary focus applications of mainly Class 3 casino gaming machines, which include slot and video poker equipment.  OMRON Corp. has maintained a long term success in supplying components and systems in to the Japan-based pachinko and pachisuro markets for decades; by partnering with the Amusement division, Omron Electronic Components is able to leverage that experience and expertise to develop smart strategies and support products that will ultimately deliver new component and system solutions to the casino gaming machine market of the Americas.

This strategic expansion brings OMRON’s long history, proven quality and leadership role in the Amusement industry from Japan to the Americas; it also puts in place a local sales team intensely dedicated to the support and growth of the Americas gaming industry.  In addition, Nate Takahashi, from Omron’s Amusement Division, has joined the gaming vertical team as a field application engineer to support sales and marketing in the Americas for the next three years; he is based in Pleasanton, Calif. 

Omron has developed, and continues to design very high-quality, high-reliability technologies for the gaming marketplace.  The main products and technologies that Omron brings to the gaming market are operation switches, illumination technology, LED control drivers, face detection and recognition software (called OKAO), motion sensing and hand gesturing software. To round out their “gaming portfolio,” Omron further offers a full line of detection switches, photomicrosensors (solid state optical interrupters), and even custom power supplies to keep every component and system running smoothly.

“With our new focus on strategically selected vertical markets that now includes gaming (slot machine makers), our sales and marketing teams are becoming experts in understanding the needs of the customers within these industries,” said Jim Neville, Omron’s vertical market manager. “This expertise will allow us to draw from all of Omron's product and technology groups to develop the best and most innovative solutions.”