Favourit, a groundbreaking social sports and betting platform based in Australia, officially announced its global expansion with the release of its free Favourit iOS app in markets worldwide, to complement its existing web and mobile HTML apps.

Favourit, which operates as a “Facebook for the sports betting world,” connects sports fans, their friends and licensed betting operators worldwide, providing a central hub where fans can come together to demonstrate their skills and knowledge about the most popular professional sports worldwide, including football, tennis, AFL, NRL, NFL, NBA and much more. Fans can compete against friends and fellow sports enthusiasts on the site or via the free mobile app by placing bets, either with virtual currency or real cash integrating directly with some of the world's top betting operators.

According to company literature, the new iOS app makes it simple-users download the app to place their bets, get live scores, follow unique insights into the game from expert tipsters as well as peers, and track leaderboard rankings. The distinguished TipTracker feature gives users a snapshot of global betting trends, and Favourit's proprietary technology determines participants' “Bet IQ” as they place their bets, letting them see how they stack up against other fans.

“Sports are about bringing people together to have fun, compete and win,” said Toby Simmons, Favourit CEO. “Social media platforms have changed the way we communicate on so many levels, and Favourit harnesses those capabilities for sports fans, giving them a revolutionary new way to discuss their teams, see the latest trends and stats from experts, and place virtual or real bets to increase the excitement of following the sports they love. While there's nothing better for sports fans, this is also the future for sports betting operators.”

Favourit's platform integrates with betting operators in regulated markets including UK market leader Paddy Power, as well as Luxbet, a part of the TABcorp Group. In addition, a number of European market operators are moving forward with integration into the platform in the coming months, highlighting the attractiveness of the technology. As a result, Favourit powers a new channel for these companies to engage with users and offer a more personalized experience.

Favourit doesn't facilitate real currency transactions but instead lets users access their existing accounts with these market‐leading betting operators worldwide directly through the Favourit platform, via a cutting-edge integration experience.