Reno, Nev.-based Peppermill Resort Spa Casino will implement the GuestREV solution from the Rainmaker Group, a leader in automated forecasting and profit optimization solutions for the gaming and hospitality industries.
forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization
system factors in the Total Guest Value, or profitability of guest spend, for
the entire property or enterprise. Since
its debut in 2001, this unique methodology has helped boost gaming and
non-gaming revenues from 5 percent to 15 percent at numerous casino hotels.
looked at all the main players offering revenue management systems and, within
about six months of our assessment, knew that Rainmaker was the right choice,”
said Pat Flynn, Executive Director of Hotel and Sales for Peppermill Resort Spa
Casino. “We were most impressed by Rainmaker’s real-time interface with our
player management system.”
demand forecasting, enabling Peppermill to look at multiple factors to maximize
profitability, as well as tailor its marketing offers based on data from
GuestREV, were among the other key drivers in the selection process.
"We welcome Peppermill to the Rainmaker family of premier
casino-hotel customers,” said Tammy Farley, president of Rainmaker.
“Peppermill has a well-earned reputation in the industry and among peers as a
hotel resort that delivers an outstanding resort experience at a tremendous
value. Through application of our
sophisticated Total Guest Value algorithms, we are confident GuestREV is the
tool to help Peppermill maintain, perhaps even enhance, the guest experience,
while helping it maximize its profitability.”
Peppermill Resort Spa Casino selects Rainmaker's GuestREV solution
January 31, 2013