Reno, Nev.-based Peppermill Resort Spa Casino will implement the GuestREV solution from the Rainmaker Group, a leader in automated forecasting and profit optimization solutions for the gaming and hospitality industries.

In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut in 2001, this unique methodology has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels.

“We looked at all the main players offering revenue management systems and, within about six months of our assessment, knew that Rainmaker was the right choice,” said Pat Flynn, Executive Director of Hotel and Sales for Peppermill Resort Spa Casino. “We were most impressed by Rainmaker’s real-time interface with our player management system.”

Accurate demand forecasting, enabling Peppermill to look at multiple factors to maximize profitability, as well as tailor its marketing offers based on data from GuestREV, were among the other key drivers in the selection process.

"We welcome Peppermill to the Rainmaker family of premier casino-hotel customers,” said Tammy Farley, president of Rainmaker.  “Peppermill has a well-earned reputation in the industry and among peers as a hotel resort that delivers an outstanding resort experience at a tremendous value.  Through application of our sophisticated Total Guest Value algorithms, we are confident GuestREV is the tool to help Peppermill maintain, perhaps even enhance, the guest experience, while helping it maximize its profitability.”