OpenBet, a technology provider of interactive gaming and betting solutions, has signed a partner agreement with Callcredit Information Group, a customer verification company. Callcredit is now able to offer OpenBet customers, who include leading online names such as William Hill, Ladbrokes and Sky Bet, the option of accessing a fully-configurable anti-fraud and verification product direct from the OpenBet platform.

The CallValidate tool from Callcredit will allow OpenBet licensees to capture and validate customers' names, addresses and date of birth details, whilst conducting a real-time check against bank and credit card providers' records. In just one search, CallValidate detects and prevents fraud, meets anti-money laundering compliance regulations, reduces operational costs and increases consumer satisfaction.

Callcredit’s approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics. As a result, Callcredit provides a range of innovative and effective products to discover new customers and to engage with current customers, thereby optimizing and increasing profitability.

“We are delighted to be working with OpenBet, the market leader in the online gaming sector,” said Graham Lund, managing director of Callcredit. “Our partner agreement provides an exciting opportunity for OpenBet customers to experience the CallValidate product which improves the efficiency of customer validation and registration in one simple, quick and efficient check.”

Callcredit joins a list of market-leading providers-including International Game Technology (IGT), Ash Gaming, Sporting Index and Bet Genius-all of whom have formed innovative partnerships with OpenBet in the last seven years.

“We have always ensured that we surround ourselves with the very best suppliers within our industry,” said David Loveday, CEO of OpenBet. “By working in partnership with the best, we can be certain that we are offering our customers the best. We are pleased to partner with Callcredit and, by integrating their verification solution with our gaming platform, we ensure that our customers have access to a sophisticated fraud and verification tool that is capable of providing an effective defense against fraud and, at the same time, carries out checks against ownership of any payment card.”

In conjunction with its partners, OpenBet offers its customers a free choice of integrated products and services to cater for their ancillary needs, ranging from payment processing and customer verification to the very best gaming products from the world’s leading producers and distributors of entertainment brands.