The North American gaming tradeshow season begins with its usual bang at the Indian Gaming 2013, part of the annual National Indian Gaming Association (NIGA) convention, which is taking place this week at the Phoenix Convention Center, Phoenix, Ariz.

The tradeshow floor, scheduled to open today at 10:00 a.m., attracts a wide variety of gaming vendors large and small, offering the latest devices and wares designed to boost profit and performance in the casino, hospitality, retail and entertainment business segments that compromise a successful tribal gaming resort. Here’s the most recent news on what some vendors will be emphasizing on the floor:

Bally Technologies is bringing tribal operators the power of the NASCAR brand across both games and systems through the NASCAR Video Slots and Virtual Racing NASCAR, a floor‐wide bonusing application that enables casinos to run a virtual race on nearly every game Device-without interrupting game play.

Bally’s NASCAR innovations, along with nearly 60 unique game titles and a host of award‐winning systems and interactive products, will be spotlighted in booth 412 . Bally’s product suite is designed to optimize performance for operators and deliver unparalleled player excitement.

“We always look forward to NIGA and showcasing our newest games, systems, and interactive technology to our important partners in tribal gaming,” said Ramesh Srinivasan, president and CEO of Bally Technologies. “NIGA is the perfect stage to highlight the power of brands like NASCAR and Pawn Stars when combined with Bally’s sleek slot cabinets, high‐performing math, and engaging play mechanics.”

At booth 608, International Game Technology (IGT) will spotlight player‐favorite games and total system solutions that bring thrilling content to a myriad of devices.

“IGT is committed to our Tribal partners' success as we build upon our long‐term relationships and deliver unrivaled gaming innovations at NIGA,” said Knute Knudson, IGT vice president of Native American Development. “This year, attendees will see IGT's newest titles and best performing products that create entertaining experiences and drive industry‐leading performance on the casino floor.”

Special emphasis will be place on the company’s MegaJackpots Game Changers series that includes Fort Knox, Plunder Bay, The Great Zodiac Race and Sea Cash bonuses. According to company literature, this game‐within‐a‐game product-offered on IGT's newest, premium cabinets-appeals to all player types with industry‐best configurability and a robust base‐game pipeline.

TransAct Technologies, a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, will feature the EPICENTRAL Print System at booth 318. With EPICENTRAL, operators have an easy-to-use, versatile marketing tool to enhance traditional marketing campaigns. The ability to develop unique, personalized promotional coupons and marketing messages and deliver those coupons directly to the player while at the slot machine significantly increases “on property” behavior, according to company literature.

TransAct’s EPICENTRAL Print System has already enjoyed significant acceptance in Native American Gaming casinos. Nisqually Red Wind Casino, with EPICENTRAL installed across their floor of 975 games, launched their EPICENTRAL-powered Windfall campaign last year and quickly saw an increase of approximately 30% in new player enrollment in their player loyalty club.