Cirsa augments its technology arrangement with FutureLogic
Cirsa Gaming Corporation is a world leader in the gaming and leisure sector, operating over 55,000 gaming machines around the world.
At the heart of the agreement is FutureLogic’s PromoNet intelligent couponing solution which will be integrated into Cirsa Interactive’s Slot Accounting and Player Marketing System under the Forward Systems brand. In addition FutureLogic’s GEN2 Universal printers will continue to be specified as the preferred printer for all Cirsa’s operations around the world, and for all of Unidesa’s current and new TITO gaming platforms and manufacturing divisions for the duration of the agreement.
“By integrating FutureLogic’s PromoNet solution into our Forward Systems Slot Accounting and Player Marketing solution, we are able to bring to our operations more quickly the promotional couponing capability,” said Xavier Serra, slot director for Cirsa Casinos. “Promotional couponing is a key component in our strategy of rewarding high-value anonymous players at the slot machine in a tangible and meaningful way. With the PromoNet solution, we can target our entire estate with a cost effective, easy-to-use, and reliable solution.”