Indian gaming is a very important vertical market for Cummins Allison, and the sector is improving after weathering tough economic times, said Bob Gibson, VP branch operations for the currency, coin, check and ticket-handling solutions company.

Cummins Allison supports the tribal gaming industry through a network of 42 branches throughout the country, enabling it to maintain service levels and meet the sector’s needs with new and emerging product opportunities. All told, the company does business with hundreds of tribal gaming properties nationwide, and gaming is one of its top vertical markets. The past few years have been difficult for businesses that depend on discretionary spending, noted Gibson, so Cummins Allison has responded with products that would provide a return on investment, and that would allow tribes to do more, potentially with less. 

The company’s JetScan iFX i400 product is a prime example. “It takes many of the features that were part of an upscale system and delivers them into a modular, smaller footprint platform that fits lots of different operations,” Gibson said. “The price point is lower, which fits the needs of an operation that is trying to do more in a tougher period.”

As for the overall business environment, Gibson said, “We’ve been pleased with what we have seen in the past year-and-a half. Going into this year, we find that our customers are ready to look at new products and that they are beginning to see the need to replace equipment. Things look to be getting stronger.”