Caesars
Entertainment will collaborate with New Yorkâ€based
luxury hotel brand Gansevoort Hotel Group and nightlife impresario Victor Drai
to create an intimate urban resort at the current location of Bill's Gamblin'
Hall & Saloon, a prime Las Vegas Strip lot at the corner of Las Vegas
Boulevard and Flamingo Road.
The
project, which will be called Gansevoort Las Vegas, is planned to open in early
2014.
“Gansevoort
Las Vegas will be a completely unique upscale lifestyle experience in Las
Vegas,” said Tariq Shaukat, executive vice president and chief marketing
officer Caesars Entertainment. “It will set a new standard of fun and modern
luxury which only Gansevoort Hotel Group, Victor Drai, and Caesars
Entertainment can create. We are confident that Gansevoort Las Vegas will be
one of the most exciting destinations in Las Vegas when it opens in 2014.”
Gansevoort
Las Vegas will be the fourth installment of the luxury hospitality brand
following the recent success of Gansevoort Park Avenue in New York. Upon
completion of a $185 million renovation, Gansevoort's iconic style will
completely re-imagine the hotel experience in Las Vegas, creating the only
intimate property among the Strip's towering skyscrapers, according to a
company press release.
Gansevoort
Las Vegas will feature 188 Parisian apartmentâ€style guest rooms including 19 suites, designed by
Tandem Las Vegas. An intimate lobby space will welcome guests upon arrival,
with a re-designed lobby bar, ultraâ€lounge,
retail outlets, and 40,000-squareâ€foot
casino providing a unique upscale energy. A destination restaurant overlooking
the Strip will round out the guest experience.
“We
are confident that the Gansevoort Las Vegas will be unlike anything that exists
in Las Vegas today,” said Michael Achenbaum, founder and president, Gansevoort
Hotel Group.
Gansevoort
Las Vegas will also feature another first for Las Vegas-the creation of Drai's
Beach Club and Nightclub, Victor Drai's re-invention of Las Vegas nightlife
featuring a 65,000-squareâ€foot
indoor/outdoor nightclub and rooftop pool experience. Drai's Beach Club and
Nightclub will boast breathtaking panoramic views high above the Las Vegas
Strip. The legendary After Hours by Drai will also return in the same location
with its discrete underground and intimate vibe, offering its dedicated club
goers an all new experience.
“Drai's
After Hours has been a staple of Las Vegas nightlife for the past 15 years,”
said Victor Drai, creator and founder of the legendary nightclub. “Drai's set a
new standard for the late night entertainment experience in Las Vegas and I've
successfully raised the bar for that experience with each new venue I've
launched. I'm thrilled to have the opportunity to once again reâ€invent and reâ€invigorate the nightlife scene
right where it all began 15 years ago. Drai's Beach Club and Nightclub, set
atop the renovated Gansevoort Las Vegas, will be unlike any other club venue in
the world. I'm looking forward to entertaining guests in this beautiful rooftop
venue as well as reâ€introducing After
Hours by Drai to the resort.”
In
other Caesars Entertainment news, the company has partnered with Alliance Data
Systems Corporation's Retail Services Business, a leading provider of loyalty and
marketing solutions, to launch a new Total Rewards credit card, providing
another way for the loyalty program's members to earn credit in the awardâ€winning loyalty program.
In
partnership with Caesars, Alliance Data will launch the Total Rewards Visa coâ€brand credit card, enabling
cardholders to accelerate their earnings through Total Rewards program for
purchases made at Caesars' resorts as well as on all other purchases made with
the card outside of Caesars locations. In addition, premier Total Rewards Visa
Signature cardholders will have access to all of Visa Signature's benefits,
including travel, entertainment, sports and travel protection benefits.
Caesars' Total Rewards loyalty program, winner of Colloquy's 2012 Master of
Enterprise Loyalty award, sets the industry standard in recognizing and
rewarding members based on their engagement across Caesars resorts, including
dining, entertainment, hotel stays, shopping and more.
“At
Caesars, we focus on building relationships and loyalty with our guests through
a distinctive combination of great service, memorable experiences and unmatched
rewards. These also are the attributes we sought in a partner to help us grow
our credit card program, and to help provide our guests new opportunities to
earn benefits through Total Rewards,” said Joshua Kanter, senior vice president
of Total Rewards at Caesars Entertainment. “Alliance Data brings a
comprehensive suite of tools that will enable our guests to easily and
conveniently join our new credit card program. Alliance Data's purchase data
and customer profiling tools will allow us to gain even deeper insight into our
guests' preferences and shopping behaviors.”
Alliance
Data will enable Caesars to develop a deeper understanding of its cardholders
through analysis of purchase behaviors, and will also help Caesars to further
engage cardholders through expanded customerâ€relevant
channels; all to increase cardholder loyalty to the Total Rewards program and
the broader portfolio of Caesars brands. Caesars will also have access to
Alliance Data's advanced set of digital and mobile capabilities connected to
the card program, which will give Caesars customers the convenience of using
their smart phone to apply for the Total Rewards credit card. All credit card
accounts will be targeted to customers that meet Alliance Data's traditional
credit quality standards.
Caesars Entertainment goes boutique with latest Strip project
March 28, 2013
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