Boyd pushes loyalty program into social gaming realm
The centerpiece of the new B Connected Online is “B Connected Social”-the first comprehensive social gaming platform linked to a casino industry loyalty program. Through B Connected Social, members can now earn “Social Points” for using various features of B Connected Online or other Boyd Gaming websites-such as booking rooms or logging onto B Connected Online-as well as promoting their activities, offers, and events on major social media channels such as Facebook, Twitter, Google Plus and Foursquare.
In addition to competing with other B Connected members and earning “badges” for various achievements, B Connected Social users can redeem Social Points for entries into regular giveaways for valuable prizes.
“Since its launch three years ago, B Connected Online has become one of the gaming industry’s most visited Web sites,” said Paul Chakmak, executive vice president and COO of Boyd Gaming in prepared statement. “The popularity of online social gaming is exploding, and we are confident the groundbreaking features of B Connected Social will further distinguish B Connected Online as the leading website in the gaming industry.”