Loteria Nacional, Mexico's national lottery, has debuted a platform of online scratch cards and instant win games from Malta-based NeoGames Networks. This is the first Latin American installation for the company.
“We are proud and honored to cooperate with Loteria Nacional,” said Shay Bar-Josef, managing director of NeoGames Networks. “We see great potential in the Mexican market being one of the key markets in Latin America with its large population and its advanced internet usage.”
Working with Digital Orchid, a provider of regulated server-based lottery systems in Latin America, NeoGames supplied Loteria Nacional with a premium selection of games, all fully customized and branded for the Mexican market.
“NeoGames is a natural fit since their portfolio of instant win and scratch cards matches our lottery customer preferences and has proved itself to be successful,” said Jorge Gavino, marketing and services general sub director at Loteria Nacional. “NeoGames is also contributing to our marketing efforts in this new area, with their wide knowledge and understanding of the internet soft gaming customers.”
NeoGames' interactive scratch cards find a home with Mexico's Loteria Nacional
September 29, 2011