The
New Jersey Division of Gaming Enforcement has approved a field trial of inâroom slots and video poker to be
conducted on Allin Interactive's ITV platform at The Borgata Hotel Casino and Spa
in Atlantic City. Allin has been providing interactive services at The Borgata
since November of 2011 via its DigiHD platform. These services include payâperâview movies, room messaging, account review, hotel
information, upcoming events schedule and secure guest access to “My Borgata
Rewards” account information and offers.
The
new gaming program will enable adult hotel guests who are My Borgata Rewards
members to purchase gaming credits, play Allin's nineâline multiâdenominational slot game, and
play four standard variations of video poker. Specific controls were added to
prevent minors and excluded players from accessing the inâroom gaming system.
“Borgata's
vision to securely and responsibly expand gaming options to its hotel rooms is
certainly a welcome development for Allin,” said Brian Blair, president of
Allin Interactive, in a company press release. “As we have been offering and
improving inâroom ITV gaming
in the cruise industry in international waters for several years, we are
excited to partner with Borgata to be the first landâbased property to offer our
DigiCasino solution on the inâroom
television.”
The
field trial is a cooperative effort between the New Jersey Division of Gaming Enforcement,
Borgata and Allin. The parties have worked together to enable flexible and responsible
gaming options for the Borgata's guests while adhering to the mobile gaming legislation
recently passed by the New Jersey state legislature and signed by Governor
Chris Christie last August.
“We
are very pleased with the results of this coordinated effort with Director
Rebuck and his leadership team at the New Jersey Division of Gaming Enforcement
to provide us with an opportunity to test the viability of inâroom gaming through our ITV system,”
said Tom Ballance, president and COO at Borgata. “The DGE's lab personnel have
been extremely responsive in creating an opportunity for New Jersey casinos to
offer a competitive advantage over other gaming jurisdictions in a responsible
and controlled manner.”
Allin's
gaming system will be the first of its kind in a landâbased casino under a program called
New Jersey First. The Borgata is able to introduce this system quickly because
of improvements in the Division's slot testing laboratory, officials said.
“New
Jersey is the first state to get this kind of technology approved and
installed,” said Eric Weiss, who oversees the slot lab as the director of the
division's Technical Services Bureau. “This is yet another example of our
agency responding to new technology and allowing manufacturers to engage in the
New Jersey market before any other jurisdiction in the country.”
Borgata first N.J. casino to dive into the mobile gaming pool
February 14, 2013
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