MARCA, the leading sports newspaper in Spain,
has entered into a partnership with GTECH G2 in which GTECH will provide a full
sports betting solution using its Margin Maker software hosted onMARCA’s website.
GTECH
G2’s agreement with Spanish publishing group Unidad Editorial, which also owns
theEl MundoandExpansiónnewspapers, will seeMARCAprovide wagering opportunities through
inâplay betting and a suite of gaming
products.
“We are delighted to have reached this agreement
with such an esteemed partner,” said Nicola Speroni, general manager,MARCA. “The launch of an online sports betting
product is an exciting chapter in the history of
MARCAand a step in developing its digital future. We are very happy to give
a brand new opportunity to play and have fun to our millions of website users.”
MARCAis committed to
a substantial, multiâmillion euro
marketing campaign to launch MARCA Apuestas, the new brand now being offered in
the Spanish online betting market.
“MARCAis the most popular sports newspaper in Spain and part of the largest
publishing group in the country, Unidad Editorial,” said Walter Bugno, president and CEO, SPIELO International
and GTECH G2. “MARCAhas millions
of loyal readers so this agreement will enhance GTECH G2’s presence in Spain
and solidify our leading position in the sports betting market.”
GTECH G2 and MARCA form sports wagering partnership
December 6, 2012
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