The online gambling industry now has a new online service for verifying player identity and meeting mobile location compliance requirements, thanks to a collaboration between GambleID and Locaid, the one of the world's largest LocationâasâaâService (LaaS) company.
As a rule, the gaming industry must verify all player identities,
which can sometimes mean submitting extremely sensitive information-including
Drivers' Licenses, Social Security Numbers, and in some cases even Birth
Certificates to be presented by online players. Largely, this identity
verification process proves cumbersome for the customer as well as difficult
for the merchant to accurately maintain and service.
The GambleID service provides accurate, realâtime
Identity Authentication services on customers for the merchants in the online
poker and casino industry that facilitates the mandatory state regulations for
customer accounts. By using the merchant provided customer information,
GambleID can rapidly validate and provide value & risk assessments that
meet and exceed the state regulated verification standards. GambleID utilizes
advanced KBA (Knowledge Based Authentication), secure integration with the
deepest customer databases, and proprietary consumer libraries to accurately
detect and ensure that the customer signing up is the customer sitting in front
of the computer at that time.
"Mobile is headed for the online gaming industry at warp
speed. In the U.S., just one game, realâmoney internet poker, could
generate $10 billion in annual revenues on mobile devices. But only if the
states allow it," said Rip Gerber, CEO of Locaid. "The only way
regulators can allow realâmoney wagering on smartphones is when the physical location of the
device is verified as within state lines. Network location from Locaid is the
authenticated location source that leading gaming platforms like GambleID use
to capture the incredible opportunity created by the interception of mobile,
social and gaming."
"With the addition of Locaid's unspoofable, carrierâgrade
location services, the state regulated layer of location validation is
provided," said GambleID president JD Garner. "Now, when online poker
and casino merchants need to assure their state compliance for customer account
verification they only need to access one service through the secure GambleID
solution. With the geoâlocation verification information authenticated and the customer
account validated, the merchant now has full confidence that they have
everything that they need to be in compliance."
As part of GambleID's realâtime identity
authentication, customers are also thoroughly vetted against known national,
state, and casino registered blacklists, preventing potential stolen identities,
identity theft, and other such fraud.
GambleID taps Locaid for geoâlocation services
September 27, 2012