Inspired Gaming Group and Zest Gaming sign Mexico distribution deal
“Zest has a significant operational base in Mexico and years of experience in the country, making it the perfect partner for our serverâbased gaming products in this country, said Harmen Brenninkmeijer, Sr., vice president of strategic market development. “Demand is strong for slots and Latin bingo products with remote game download capability, which we have over a decade of experience in supplying. The partnership with Zest will allow a faster rollâout of our products to meet demand in this region.”
Inspired’s multiâgame casino slot, Storm MX, is already live in Mexico. Storm MX has twin 22-inch high-definition screens and is powered by Inspired’s Open SBG CORE platform, which allows new games to be remotely downloaded every month. The company’s portfolio of slots and Latin bingo content is proving popular in Mexico. Machine menus have over 30 bonus features and games with different volatilities. For risk loving players there is also the gamble option, which allows the player to choose their own odds as every win can be gambled.
Bingo Blaze, Inspired’s Latin bingo product, will be making its Mexico debut. Bingo Blaze is a dual screen, slant top cabinet with multiple highâdefinition Latin bingo games on one sleek cabinet which can also be adapted by adding traditional bingo and slots games.
“There is a clear synergy between Inspired and Zest, and we’re delighted to be able to distribute their serverâbased gaming products in Mexico,” said Luca Frigerio, CEO of Zest Gaming. “Our customers and contacts should be excited about the results of two leading companies in our industry working together. Zest has been operating in Latin America for some time now and we are very positive about the opportunities in countries such as Mexico.”
The arrangement with Zest is the latest distribution deal Inspired has formed in Latin America. The company recently signed an agreement with Caliente spanning 13 countries in Latin America, including Mexico, Panama and Venezuela.