Bally Technologies, Shuffle Master and Ongame Networks, a provider of poker platforms, have created a strategic alliance aimed at globally expanding their online gaming presence and increasing their online business-to-business (B2B) product offerings.
This alliance will enable all three companies to take their combined strengths and offer a unique poker and iGaming platform solution. The ability to interface Ongame’s poker content through Bally’s iGaming platform is intended to provide a best-in-class B2B offering and allow operators to choose world-class technology, while maintaining control of their operations through proven gaming suppliers.
“Bally Technologies and Aristocrat Technologies have agreed to offer Ongame as one of their preferred poker solutions, thus creating a combined liquidity pool for our customers,” said John Connelly, vice president of business development for Bally Technologies. “Bally’s objective is to place the control in the hands of the operator. “We are providing the necessary tools to have a single view of the player by incorporating existing and online gaming systems, while allowing operators to have the ability to cross-promote between traditional land-based and online consumers.”
Gavin Isaacs, Shuffle Master’s Chief Executive Officer, said, “We are confident that this relationship between Shuffle Master, Ongame, and Bally will create the opportunity for gaming operators to control their data, establish liquidity, and ensure their suppliers are truly committed to a B2B model. It is relationships such as this that made us truly excited about bringing Ongame into the Shuffle Master family and opportunities like this only build momentum before the pending closing of our acquisition.”
In other Bally Technologies news, the company was recently recommended for an interactive gaming supplier license by the Nevada Gaming Control Board (NGCB). Bally is the first gaming supplier to receive this honor, according to a company press release.
Nevada is the first state to adopt a statute allowing interactive gaming and the first state to adopt regulations for online gaming of any kind. The NGCB unanimously recommended Bally Technologies for a license to act as an interactive gaming system manufacturer and service provider. This will enable Bally to provide businessâ€?toâ€?business iGaming solutions for the state’s casino operators, including wagerâ€?based online poker.
The NGCB’s recommendation is scheduled to be reviewed by the Nevada Gaming Commission during its June 21, 2012 meeting, where a final decision will be made.
If approved, Bally Technologies will offer its iGaming platform technology and content to casino operators to enable them to provide online gaming to their players.
“We are very grateful for the NGCB’s recommendation and are excited about being the first company recommended by a U.S. state for licensing to offer online gaming products and services,” said Bally Technologies CEO Richard Haddrill. “We are proud to achieve yet another milestone in our 80â€?year history and look forward to further supporting our Nevada casino customers with our technology in this exciting arena.”
Bally inks online partnership, recommended for Nevada Web gaming license
June 13, 2012