Playtech, the international designer, developer, licensor and provider of software and services for the online, mobile, TV and landâbased gaming industry, has launched its mobile casino solution for established online gaming operator Betfred.
offering will include a selection of 20 table and slot games including several popular
branded slots, giving players access to their favorite Playtech content onâtheâgo.
are thrilled to introduce Playtech's mobile casino to Betfred, as they are an
important operator in the mobile arena,” said Shay Segev, Playtech COO. “With
the investment and effort they continue to put into expanding and promoting
this platform, we see Betfred as a great partner in advancing our reach on
launch with Betfred is just the first step toward a rich mobile offering set to
be released next year. Having recently developed its Mobile Hub, Playtech has revolutionized
its delivery to mobile devices, making it easier for operators to centralize
and customize their entire mobile offering. Following the casino app, Betfred
will introduce bingo and live dealer games, bringing its players multiple
products via one user interface on their mobile devices.
"This is a very exciting launch for us that fits perfectly in line
with our overall strategy to boost mobile activity,” said Chris Sheffield,
managing director of Betfred.com. “We are confident that with Playtech's proven
products combined with our strong focus on the platform, we will be able to
generate significant traffic to mobile from both existing and new players.
Betfred goes live with mobile casino app from Playtech
January 3, 2013