Casino MonteLago, Henderson, Nev., has installed the PromoNet promotional couponing solution produced by FutureLogic, a Glendale, Calif.-based of highâreliability printer equipment for the gaming industry.
“We chose the PromoNet solution for its unique ability to link custom promotions to realâtime game play and player behavior,” said Jon Berkley, CEO of Casino MonteLago. “We now have the ability to reach both carded and nonâcarded players, allowing us to boost our Players Club membership and bring realâtime promotions to our guests.”
The PromoNet solution can link gameâplay metrics and slot promotions directly to player behavior, thus enabling casinos to boost Player Club signâup, extend game play, increase slot revenues, and to print W2G forms at the games. The PromoNet solution can be installed as a closedâloop, standalone issuance and redemption system and can be used across the casino floor at slots, registration desks, restaurants, shops, shows and hotels and many other locations. Alternatively, the PromoNet solution can be used as an integrated solution with other system applications.
“We are very pleased that a second Las Vegas casino, Casino MonteLago, has installed our PromoNet solution,” said Nick Micalizzi, vice president of sales and marketing North America for FutureLogic. “Casinos are recognizing that promotional couponing is the wave of the future in gaming. The PromoNet solution gives casinos unprecedented access to their most valuable players. Now casino marketers can direct their promotions and personalize rewards programs to the players they most want to reach.”
Casino MonteLago chooses FutureLogic couponing system
January 12, 2012