Gibraltar-based sportsbetting software provider Sports Betting Tech (SBTech) has signed a strategic partnership with Gaming Media Group to launch its sportsbook product in the soon-to-be regulated Danish market.

The partnership with Gaming Media Group-an European online poker, casino and bingo operator that also own the Poker Channel, Europe’s largest gaming and betting television network-positions SBTech as a leading sports betting solution provider for the regulated Danish market.

As part of that partnership, Gaming Media Group will use SBTech’s fully managed sports betting solution in other markets as well.

“The Danish market is a key focus for our group and we were looking for the right partner to support our entrance into this market,” said Crispin Nieboer, CEO, Gaming Media Group. “We chose SBTech as our strategic partner not only because of their superior offering and professional managed services sportsbook solution but also because of their unique understanding of regulated markets and of what does it take to operate there.”