Charenton, La.-based Cypress Bayou Casino has installed a sbX system from International Game Technology (IGT).

An integral part of the sbX system for Cypress Bayou Casino is IGT Floor Manager, which seamlessly incorporates with IGT’s AVP machines to deliver value and performance. IGT Floor Manager allows access to one of the industry’s largest game-to-system game library and lets operators reconfigure a casino floor with the touch of a button. Cypress Bayou Casino has access to more than 300 games in the IGT Game Library, with new games released monthly.

Additional sbX applications include IGT Media Manager. This application allows Cypress Bayou to instantly refresh media displays with customizable marketing messages that target the right players at the right time for differentiated player experiences.

“We are already seeing the benefit of using sbX,” said Tony Rohrer, Cypress Bayou executive director of gaming operations. “Deploying Media Manager in a newer area of our floor has increased traffic to an area that had previously been a challenge to populate. We are continuing to develop individualized content to further enhance the customer experience.”

From large to small casino properties, sbX is specifically designed to fit the needs of any casino floor, according to company literature. Cypress Bayou Casino has the tools and resources it needs to create a truly differentiated and compelling casino floor, and to focus on player loyalty. IGT has brought sbX to market with an emphasis on interoperability, and it is the industry’s first Gaming Standards Association (GSA) compliant server-based solution.