The Interactive Division of SK+G, a full-service advertising, public relations and marketing agency based in Las Vegas, has developed and implemented a digital platform Web site for L’Auberge du Lac Casino Resort with a completely personalized booking engine that integrates the full hotel hospitality experience-golf, spa and dining-all in one trip planner dashboard.

Highlights of the new site’s capabilities include: Dynamic and relevant content that further personalizes the experience and transparently tailors the site to the particular user’s interests; a layered textural and sophisticated graphic design; affinity content that is truly useful to the user in “the insider” section of the site; the ability to share site information socially as well as flag it to your saved items in the trip planner dashboard; and a truly useful loyalty card section that allows you to see points and check-in with what personalized available offers are there for you depending on your card level type.

SK+G’s Interactive division is currently developing innovative digital environments for CityCenter, MGM Resorts International, The Agassi Foundation, Galaxy Macau, The Grand Del Mar and Pinnacle Entertainment.