Las Vegas-based South Point Hotel and Casino is conducting an administrative field trial of FutureLogic's PromoNet promotional couponing solution. Authorized by the Nevada Gaming Control Board, the field trial began on September 19, 2011, and is expected to be completed by October 17, 2011.
The PromoNet couponing solution gives South Point the ability to design and manage a wide range of promotional campaigns from the convenience of a workstation PC, turning ordinary slot tickets into eye-catching coupons. The PromoNet campaigns can be downloaded via a secure network to the slot floor, players club, restaurants, hotels and shops, providing an integrated couponing solution across the entire operation.
"We believe that the PromoNet couponing solution will help us expand and streamline our casino marketing initiatives," said Cliff Paige, Director of Slots at South Point. "It will give us the ability to automatically trigger a marketing campaign based on game play metrics, player tracking information, POS systems and redemption terminals, and then monitor the success and return of each campaign. The PromoNet couponing solution will help us tailor casino promotions, so that we can match the reward to that of the player, with something they will actually use."
FutureLogic's template-based PromoNet promotional couponing solution is unique in that it gives casinos the ability to recognize and reward both carded and non-carded players by automatically triggering marketing campaigns based on real-time game play metrics and player tracking information. This solution allows marketers to issue a coupon at the game, POS or HBE (hospitality, beverage, entertainment) location to identify, differentiate and interact with their most valuable players, even those not using a player’s club card.
“The PromoNet couponing solution facilitates the latest evolution in casino marketing,” said Nick Micalizzi, vice president of sales and marketing North America for FutureLogic. “The ability to issue a player a bar-coded promotional coupon helps casinos attract and retain customers. For players, these offers provide valued savings and incentives, thereby enhancing their casino/resort experience. We are very excited about this trial and look forward to supporting South Point's new marketing initiatives.”
Glendale, Calif.-based FutureLogic develops and supplies solutions for the gaming industry including high-reliability printer equipment and in-game promotional couponing solutions.
South Point Casino field testing FutureLogic's PromoNet Couponing Solution
October 13, 2011