Partnership to offer unique system not yet offered in today's casino environment

M3 has announced a global partnership with Datatrend Technologies, an IBM Premier Business Partner and solution integrator, to deliver a full-service solution that includes a unique resort cash operations system not yet offered in today’s corporate and Native American casinos.

Datatrend, the 2008 IBM Innovation Leadership Award winner, and M3’s casino management solutions bring together the benefits of IBM's industry-leading x86, Blade and Power server technology with Datatrend's integration, deployment and implementation expertise to offer a simple, scalable and cost-effective cash management system to global casino resort customers.

“By combining M3’s two decades of gaming software expertise with our long-term leadership in hardware integration and implementation across multiple industries, we offer casinos and resorts a simplified buying process and a faster way to recognize their investment. This integrated solution cuts costs and increases efficiencies. In this economy, these kinds of choices are especially crucial for maintaining a leading edge,” said Darren Waldrep, vice president of strategic alliances, Datatrend Technologies.

“As many casino resort operators pull through the current recession, our research has shown that CFOs and GMs are beginning to look more closely at cost saving solutions, including managing idle property cash. More closely viewing transactions with M3 systems can provide up to 20% more funds for investment opportunities. We are excited to work with Datatrend and the IBM technology to consolidate the virtualization of the casino and bring these bundled benefits to our customers worldwide,” said Kent Bowden, chief executive officer of M3.