Las Vegas casino opts to use FutureLogic's PromoNet throughout its facilityLas Vegas-based South Point Hotel and Casino has decided to expand its use of FutureLogic’s PromoNet couponing solutionthroughout its property.
This decision was based on the high percentage of redemption rates experienced at the casino during PromoNet solution’s continuous operation at the casino since September 2011.
“We have been extremely satisfied with both the performance and reliability of the PromoNet couponing solution during the field trial. PromoNet has worked flawlessly without impacting our systems or EGMs and has provided significant redemption rates of over 50 percent,” said Cliff Paige, director of slots at South Point. “In addition to providing us with the marketing tools, PromoNet provides us with the necessary business metrics software to analyze promotions, track effectiveness, and modify promotions as we better understand player behavior on our way to an enhanced resort experience.”
For more information, visitwww.futurelogic-inc.com.