Hooters Casino Hotel in Las Vegas is leveraging hotel software technology from Maestro to increase revenue and reduce reservation cost. The 696-room hotel is using online specials and promotion codes linked to its Maestro Property Management System and ResWave online booking software to increase its share of Las Vegas-bound travelers. Seventy-five percent of responders to a recent promotion booked the property’s special offer, and many requested room upgrades, according to a news release.

“We installed Maestro Front Office and ResWave web booking when Hooters Casino Hotel opened,” said John Shearer CRME, revenue manager for Hooters Casino Hotel. “The Internet is one of our strongest reservation channels and we work with Maestro’s team to expand our online presence and optimize promotions with more effective strategies that increase revenue.”

With its Diamond Plus Service, Maestro goes beyond conventional PMS to deliver revenue-generating tools and services empowering operators to increase profitability, drive online bookings, centralize operations and provide high-touch service.

For more information, visit www.maestropms.com.