New book on product launches now available
Now available from the AEC Store at BNP Media: The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, by Joan Schneider and Julie Hall.
Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey, this new book examines successful launch strategies and tactics used by top tier consumer product companies. The annual Most Memorable New Product Launch Survey, sponsored by Schneider Associates, IRI and Sentient Decision Science, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, as well as current purchasing and behavioral trends.
"You never get a second chance to launch a new product, so you’d better make sure you do it right the first time by reading Joan Schneider’s new book, which is loaded with helpful advice and case histories. A particularly valuable guide in today’s era of social media," said Al Ries, Author, War in the Boardroom.
See more information about this great new book!