New tool for foodservice operators includes expert advice and menu ideas for turkey.

Site includes instant polls and a nutritional comparison tool

As a go-to turkey resource for foodservice operators, Butterball, in partnership with Marriner Marketing Communications, has developed a new digital strategy calledTurkey Time. The initiative is designed to encourage the professional chef community to:  “Ask the experts. Because here, it's always time for turkey.”

With Butterball's wide variety of relevant and helpful information, chefs can learn why turkey products are a perfect menu item based upon food trends and consumer demand for evolving day parts.

Supported by Marriner Marketing's proprietary research and insights, the content includes trends and data, menu inspiration, chef-generated ideas, instant polls and a nutritional comparison tool. To build awareness for the new Turkey Time resource center, the program includes online advertising, e-marketing and social media.

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