New analytic system to be used in the casino's 154-Room hotel tower expansionHard Rock Hotel & Casino Biloxi has installed the GuestREV profit optimization system from the Rainmaker Group, a leader in automated forecasting and profit optimization solutions for the gaming and hospitality industries. The installation is part of a 154-room hotel tower expansion project that opened earlier this year.
“We believe Rainmaker offers a fully integrated program for the casino industry,” said Vince Lentini, senior vice president of marketing, Hard Rock Hotel & Casino Biloxi. “The full integration of GuestREV with our key guest-related systems, as well as GuestREV’s Total Guest Value algorithms, were key factors in our selection process.
“We’ll also use GuestREV to critically assess overall profitability of the guests that stay in the hotel, a more scientific way than simply looking at the difference between a guest’s theoretical value and his or her average rate.”
Since its debut in 2001, Rainmaker’s unique Total Guest Value approach to forecasting and pricing hotel rooms has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels. Driving incremental revenue and profit aligns perfectly with Hard Rock Biloxi’s primary objective for implementing an automated forecasting and optimization system.
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