WMS Gaming announced that for the first time, the company will directly address central determinant-based gaming markets, including electronic bingo, Class II and other central determination lottery-based markets with a range of new products based upon the company’s extensive library of player-appealing games. WMS is debuting its new direct central determinant market focus at the National Indian Gaming Association’s 2009 Tradeshow and Convention (April 13-16 at the Phoenix Convention Center, Phoenix, Arizona) where it will showcase Bluebird gaming machines featuring WMS’ popular G+ games operating on the Bluberi system.
WMS’ direct entry into central determinant gaming markets will benefit from a licensing agreement for back-end systems technology from Bluberi Gaming Technologies, a Quebec, Canada-based technology firm with eight years of experience in central determinant-based systems. WMS’ first central determinant gaming products will be available in July 2009.
“WMS’ ongoing, long-term success reflects our strength in combining proven player-appealing game content with advanced technology platforms to create differentiated products that deliver unparalleled entertainment experiences for consumers and high-return solutions for our customers. Targeting central determinant markets – estimated to account for more than 100,000 units in authorized jurisdictions worldwide – with a deep range of high-appeal products available for the first time directly from WMS is a logical extension of our core market offerings that creates another growth avenue for us,” said Brian R. Gamache, chairman and CEO of WMS. “Our collaborative alignment with the innovative Bluberi team allows us to quickly leverage our proven content to effectively meet customers’ demands for new and exciting products through this new distribution channel.”
“Beginning this summer, operators in central determinant markets will be able to benefit from the direct interfacing with WMS to get our ‘must have’ products that have been developed through the company’s culture of innovation and strong focus on player research,” Gamache continued. “Our initial product launch will be to casino operators in select North American jurisdictions such as the State of Washington and Mexico. Our initial product offerings will also form the foundation for potential expansion in new emerging gaming markets utilizing central determinant-based technology around the world, as has happened in Mexico. In the future we expect to offer game titles from the full range of WMS' proven G+, Classic, Innovation, Bonus Bank series of games, as well from our latest innovative products such as I-Play games.” Gamache added, “The robust back-end systems’ technology developed by Bluberi has the capabilities and flexibility to compliment our broad gaming content and fully support our growth expectations in central determinant markets. Gérald Duhamel, founder and CEO of Bluberi, is an extremely talented and innovative systems expert who has developed an accomplished team of over 200 people with experience operating central determinant systems in more than 75 casinos. We plan to work collaboratively with Bluberi to expand our product line quarter by quarter as we address the significant opportunities made available by our direct entry into central determinant markets.”
At the National Indian Gaming Association’s 2009 Tradeshow and Convention in Phoenix, WMS will debut its central determinant platform at Booth #700. This new product line will include performance-proven titles like Jewels of the Night, Roman Dynasty, Thai Treasures and Samurai Master, and each theme will be launched in English, as well as Spanish to effectively target the Mexican market.