Parlay Entertainment announced the completion of a software licensing arrangement with Entraction Operation Limited of Sliema, Malta.
The agreement provides for the launch of a European-facing online bingo network, powered by a software platform that combines Parlay's front-end bingo and gaming products with Entraction's back-end administration system. The European-facing network will be based in Malta and managed by Entraction.
Scott White, CEO of Parlay, said, "By combining the strengths of Parlay's industry-leading bingo games with Entraction's expanding footprint in the European gaming market, we anticipate the creation of a compelling bingo network solution, which will see the launch of multiple brands in the coming months. The Entraction network is expected to launch at the end of May 2009," continued Mr. White, "and Parlay anticipates it will achieve critical mass very quickly in Q2."
Peter Åström, CEO Entraction said, "With Parlay's launch of their new multi-lingual, multi-currency bingo platform, Entraction will now be able to focus on the growth of bingo as a core business offering which we expect will complement our rapidly expanding European gaming network. We plan to offer the bingo platform to both existing and new partners, allowing us to make a serious commitment to growing this area of our business."
"We are delighted to have finalized our launch plan with Entraction," continued Mr. White, "and we look forward to assisting our new partner in the expansion of their online bingo initiative".