New slot monitoring, marketing and accounting solution to replace Coushatta's existing system by end of the year



Bally Technologies announced recently that Coushatta Casino Resort in Kinder, La., has chosen to use its ACSC Version 11 slot monitoring, marketing, and accounting solution. The system is scheduled for installation before the end of this calendar year.

After a highly competitive evaluation process, Coushatta chose to replace another provider’s system with Bally’s new ACSC Version 11 system, which features an easy-to-use graphical user interface, state-of-the-art universal card functionality, expanded player-card levels, retail ratings, online help, and a number of other new features.

In addition, Bally will provide Coushatta with more than 2,800 iVIEW player-interface displays for its gaming machines; Bally’s eTICKET cashless solution; and Bally Power Bonusing solutions, including an array of promotional tools through the newly designed Bally Power Rewards™ and Power Winners.

“The decision to switch our systems provider was a very difficult one, but it became obvious to us during our evaluation process that Bally offered the best and most well-defined product road map, the most customer-driven features, and by far the gaming industry’s strongest commitment to the systems business,” said Conrad J. Granito, Coushatta general manager. “The high availability and uptime of Bally’s system, plus the customization, flexibility, configurability of the software, and Bally Systems’ history of prompt, caring, and reliable customer support and service, were all extremely important to our fast-paced casino operation.

“We were also very impressed by the extensive marketing capabilities and hotel integration that are an inherent part of the ACSC system. At Coushatta, we take pride in our commitment to providing an outstanding casino resort experience for our patrons, and our new system from Bally will enable us to take our customer service to much higher levels,” Granito added.

Ramesh Srinivasan, executive vice president, Bally Systems, noted that, “Bally’s customer-centric approach, combined with Coushatta’s track record of success and enthusiasm for fully capitalizing on their system capabilities, is going to ensure a very successful partnership.”

He added that Bally understands that replacing systems is a difficult decision and significant investment. “We are absolutely committed to providing Coushatta with a well-planned and seamless systems install experience and the industry’s most reliable, secure, and high-availability system solution,” Srinivasan said.