Simply Shareis a new, smartphone-based customer feedback platform.

Smartphone app allows customers to submit real-time feedback and comments

It’s time for casinos to take the bite out of uncomplimentary guest postings at Yelp, Twitter, Facebook and other social media sites. Casinos frustrated with the competitive disadvantage of being the last to know about customer problems now can have real-time customer feedback thanks to Simply Share, a new customer feedback platform from Robinson & Associates, Inc.

Simply Share is an online service in which customers use their smartphone to scan a special bar code, take a brief and simple survey that appears on their phone’s screen and instantly submit their feedback and comments. Customers type or use speech-to-text software on their phone and then transmit their feedback by touching a “submit” button. Bar codes that the guests scan can be placed in the hotel room, near the register in the spa or in restaurants on the tables.

A low score generated by customer feedback generates a live alert that can be quickly acted upon. Survey results are available from the cloud on any device with an Internet connection.

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