Redesign offers robust, user-friendly services

Bally Technologies launched a significantly enhanced and redesigned corporate  Web site,, to better serve the evolving needs of the global gaming industry.  

“Customer feedback played a big role in developing our new Web site,” said Dan Savage, Bally vice president of marketing. “It was of paramount importance that we give our customers the online tools they need to make their job easier. That’s why we focused on creating more robust and user-friendly features such as advanced search capabilities for par sheets, SMI numbers, and other key information our customers need to access online.  

Savage added that Bally is working on more enhancements.