SINGAPORE'S WEIKE GAMING MOVES INTO EUROPEAN MARKET
Weike Gaming Technology, Singapore’s only gaming machine and gaming systems manufacturer, has announced plans to enter the European gaming equipment market, beginning with a launch of its electronic multiplayer table games.
Weike Gaming Technology, with its Infinity series of gaming machines, multiplayer electronic table games, and state-of-the-art gaming management and jackpot systems, has built a solid reputation within Asian markets as a leading manufacturer. Following on its market success in Asia, Weike’s next step was to develop a multipronged strategy to enter the European market, with a focus on its multiplayer electronic gaming tables, namely the five-player METG Revo Baccarat and Blackjack, and 10-player Poker Pal X. “The limitation to us entering European markets was to find the right partner,” said David Kinsman, Weike chief executive officer.
“We were lucky enough to find a very experienced and perfectly placed partner in GI & TEC who are based in Valencia,” he added. “The important thing for Weike was the right chemistry with our partner, and in GI & TEC, we were so fortunate to find that exact fit. Spain had also been our choice as the initial European market entry, due to its potential over coming years.”
In its first phase of entry into the European market, Weike unveiled its electronic gaming tables at the FERINTERAZAR International Gaming & Gambling Trade Show, held in Madrid, Spain, in September, through its Spanish counterpart and agent, GI & TEC and its subsidiary, Option gaming machines. These electronic gaming tables will then progressively be brought to selected casinos across Spain in the second phase of Weike’s European expansion plan.
Weike’s gaming machines are currently undergoing full certification to Spanish technical requirements via the testing laboratory BMM.
“Spain is the ideal market for our first foray outside Asia,” Kinsman said, “and together with our partners, we will be working very hard to establish Weike’s reputation in this exciting gaming equipment market.”
Weike Gaming Technology recently was named “Best Asian Manufacturer 2009” as part of Inside Asian Gaming magazine’s Supplier Awards.