NOVOMATIC ACCELERATES ARGENTINEAN EXPANSION
The newly founded 100-percent subsidiary of Austrian Gaming Industries GmbH (AGI), part of the Novomatic Group of Companies, AGI Argentina s.r.l will dramatically accelerate the expansion of Novomatic in South America. On July 1st Laureano Bonorino assumed the position of head of sales with the new company.
AGI Argentina s.r.l. will be another significant hub in the constantly expanding network of Novomatic sales and service centers across the South-American continent and becomes the first overseas branch in Argentina. Headed by Bonorino and with headquarters in Buenos Aires, the new group company will cater to an increasing demand in the Argentinean market.
Bonorino looks back on a vast experience in the international gaming industry with companies such as Unidesa Gaming and, of late, WMS. As sales director, AGI Argentina, Bonorino will be responsible for the market development of the Argentine gaming market for Novomatic, the acquisition of new customers and the further strengthening of the Novomatic brand as a strong trade name in the local casino industry. He will be supported by a technical department focused on delivering excellent customer service.
Bonorino said he is looking forward to his new mission.
“I feel honored by this assignment and the invitation to become part of the international Novomatic Group team. I am convinced that I will be able to contribute to the group’s successful expansion in the South American market by establishing a strong and effective local representation. AGI Argentina will offer excellent sales and after-sales service as well as technical support for our regional customers and partners.”
Jens Halle, managing director AGI, said the new subsidiary AGI Argentina was founded “to satisfy the constantly growing demand for our products and services in the Argentine market and to guarantee the best possible support for our local customers and partners. We are pleased to have retained such an experienced and well-established team of industry veterans who are determined to make this company a success.”