Playtech Ltd has established a bingo licensing agreement with Boylesports.

Playtech will provide Boylesports, Ireland’s largest independent bookmaker, with its online bingo solution through the Virtue Fusion Alderney platform, the world’s leading developer and licensor of Internet bingo products.

Boylesports will receive unrivalled European prize pool liquidity from Playtech Ltd. The bingo product joins Boylesports’ e-gaming offering that already includes Playtech poker.

“As the industry leading provider of online gaming software, Playtech has a proven track record for supplying fantastic products with great liquidity,” said Conor Grant, Boylesports head of online. “We are delighted to be introducing their online bingo through Virtue Fusion to Boylesports.com.”

In related news, Virtue Fusion Alderney recently announced it had launched Deal or No Deal Classic, a fixed-odds version of the game. Replicating the Endemol TV hit, players are offered a ‘deal’ by the banker at the end of each round, guaranteeing a cash prize. Virtue Fusion Alderney is rolling the game out across its network of more than 20 licensees, which boasts more than 30,000 daily players.

Virtue Fusion Alderney CEO Bob McCulloch said feedback has been very positive across the network on Endemol products. “Closely mirroring the TV show, Deal or No Deal Classic is a highly entertaining and playable version of the game and we are sure it will prove to be another big hit for our operators,” he said.

Endemol UK Head of Products and Brand Exploitation Jurian van der Meer commented “Deal or No Deal Classic kick-started the rise of branded games and it is still is one of the most compelling and successful on the market. We’re extremely pleased to continue our relationship with Virtue Fusion and we’re delighted that the Classic game is now available on the network."