Addresses challenge of planning, creating and managing content for Digital Out-of-Home Networks

Digital Signage Expo will present a Content University Seminar Program at its Conference Program scheduled for February 23-25, 2010, in Las Vegas.

The Content University will be presented as one of the total eight tracks available at DSE’s Conference. Each track will address five topical issues related to the challenge of successfully planning, creating and managing content for both Communications-based and Advertising-based Digital Out-of-Home Networks. Curricula will be offered both for attendees who require an in-depth and intelligent “Introduction” to these topics, as well as separate “Advanced” level sessions designed for those with more than two years of digital signage industry-related experience.

“Content planning, development and management remain one of the biggest challenges to launching and maintaining a successful DOOH network,” said Chris Gibbs, president of ExpoNation LLC, which produces DSE. “As part of our commitment to education, DSE’s Content University will address not only the basics, but also the challenge of developing and providing content for multi-channel platforms. In addition, this track will describe successful campaigns and explore different points of view on message delivery.” Digital Signage Expo, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show to run February 23-25, 2010, will take place at the Las Vegas Convention Center in Las Vegas.

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