Company's approach to interactive marketing adds a rich social media tool, complete with personalized club portals, games, tournaments and promotions

GameLogic, Inc., has integrated its PlayAway, PlayerVantage and New Play suite of products with the popular social networking site Facebook.

These programs extend GameLogic’s Internet player/database marketing platform to the rapidly growing world of social media.

“Regulated gaming operators face a myriad of challenges in building an effective presence in today's many media channels. Media is more fragmented than ever, but social media sites are emerging as robust interactive channels with direct access to the consumer,” said John E. Taylor Jr., president and chief executive officer of GameLogic. "With GameLogic's new Facebook integration, casinos and lotteries can now effectively harness this popular media channel with little or no effort."

GameLogic brings its industry leading turnkey approach to interactive marketing to deliver a rich social media tool, complete with personalized club portals, games, tournaments and promotions directly into Facebook. With this technology, Facebook can become the foundation for a much richer and meaningful player engagement with point balances, marketing calendars, coupon awards, sponsored games/tournaments and more. In addition to existing players, gaming operators will be able to leverage the viral nature of social networking to attract prospective new club members in a personalized, engaging way.

Facebook has more than 300 million registered users, half of whom log in on any given day, with the fastest growing demographic being people who are age 35 years and older. According to Taylor, “Gaming operators must associate themselves with content that engages, coupled with a marketing strategy to effectively monetize those interactions. Through our integrated approach, a gaming operator’s most active players become viral advocates within the social space. This is a truly revolutionary step for land-based casino and lottery marketing initiatives. We see a unique opportunity to help our clients immediately leverage this growing channel in a way that is material to their bottom line.”

GameLogic will be demonstrating its entire product line, including its Facebook integration, in Booth No. 857 next week at the Global Gaming Expo, slated from Nov. 17 through Nov. 19 at the at the Las Vegas Convention Center.