Will allow company to automate all aspects of its sports book management

Global Betting Exchange, a provider of exchange and sports book software, has announced it will provide PKR.com, the world’s most advanced online poker room, with its revolutionary iBroker sports book software.

iBroker will allow Alderney-based PKR.com to automate all aspects of its sports book management from creation and pricing to settlement of events, while providing automated risk management and dynamic hedging. This will allow PKR.com to create an exciting new experience in sports betting for its customers.

“Global Betting Exchange has leveraged its experience as the developer and operator of one of the Industry's leading betting exchanges to develop a unique sports book platform,” said Brian O’Sullivan, chief executive officer, GBE. “The ground-breaking GBE iBroker is a low-cost sports book platform with sophisticated risk management technology. The selection of iBroker by a company with PKR.com’s reputation for innovation and excellence is a huge endorsement for the iBroker product.”

PKR.com CEO Malcolm Graham said that the company is determined to launch a sports book that “meets the high standards for technology and innovation that define PKR.” “The GBE iBroker platform is an excellent solution for us and we look forward to delivering a fantastic sports book product in the coming months.”