Company will provide cutting-edge graphics, audio, animation and advanced interactive content

Sands Casino Resort Bethlehem has selected MicroFirst Associates Inc. to provide cutting-edge graphics, audio, animation and advanced interactive content for the property.

MicroFirst’s creative group and in-house audio production team worked in conjunction with Sands Bethlehem’s marketing team to develop a custom iVIEW content suite to enhance Sands Bethlehem’s patron experience and drive additional excitement and energy to the casino floor. The content suite is designed to give Sands Bethlehem a distinct competitive edge with the exciting and eye-catching promotional messaging. MicroFirst also is working with the Las Vegas Sands Corp. marketing team to provide content for The Venetian Las Vegas and The Palazzo Las Vegas.

MicroFirst offers a wide array of products and services designed to increase patron satisfaction and casino revenue. MicroFirst combines experience in television broadcast automation systems, gaming systems, and digital signage, producing industry-leading products, service and content.

Founded in 1985, MicroFirst is an award-winning international technology company focused on providing high quality, cost-effective solutions. Since its inception, MicroFirst has served a variety of industries, including broadcast automation, video signage, hospitality, and gaming, and has continued to push the limits in state-of-the-art technology.