LOTTERY POPULARITY/PURCHASING REMAINS STRONG, NEW SURVEY REPORTS
Economic uncertainty has done little to curb lottery popularity according to a recent report on lottery demographics and spending habits conducted by New York-based Scarborough Research.
According to this new study of 210,000 adults aged 18 or older, 39 percent, or 91 million of all American adults, have purchased a lottery ticket in the past 30 days. Baby Boomers (ages 45-54) accounted for the largest proportion of lottery ticket purchasers, with 37 percent of all those saying they had purchased a ticket in the past 30 days falling in this age group. Gen X (ages 30-44) was the next largest group at 29 percent, followed by Gen Y (ages 18-29) at 18 percent and the Silent Generation (aged 65 and over) at 16 percent.
Of this population playing the lottery, 34 percent purchased only scratchâoff tickets, 31 percent purchased only nonâscratchâoff tickets and 35 percent purchased both kinds of tickets. The top local market for scratchâoff ticket purchasers is Buffalo, N.Y., with just shy of half the population (49 percent) purchasing a ticket. Top local markets for nonâscratchâoff ticket purchasers are Orlando, Fla.; Providence, R.I. and Tampa, Fla., each of which had 38 percent of adults playing the games. The top 10 local markets in terms of percentage of adults that play lottery games includes Buffalo, N.Y. (57 percent); Providence, R.I. (56 percent); Albany, N.Y. (51percent); Pittsburgh, Pa. (50 percent); New York, N.Y. (50 percent); Boston, Mass. (49 percent); Harlingen, Texas (49 percent); Miami, Fla. (48 percent); Rochester, N.Y. (48 percent) and Orlando, Fla. (48 percent).
The demographic portion of the survey show that though lottery ticket purchasers were 16 percent less likely than all Americans to hold at least a college degree, 62 percent were employed either full or part time and more held white collar jobs (37 percent) than blue collar (25 percent). Accordingly, oneâthird of lottery ticket purchasers (33 percent) had an annual household income of $75,000 or more.