An exclusive look at some of the noteworthy companies that are exhibiting at this year's National Indian Gaming Association trade show in San Diego.

Over the next pages, Casino Journal is pleased to profile some of the very best companies and products that will be exhibiting or otherwise showcased at the National Indian Gaming Association’s trade show in San Diego, Calif., April 20-23.

These listings include new information about games, services, technology and other products that help fuel the operations of Native American gaming properties throughout North America.

Among the companies included in this section: AC Coin & Slot; Aristocrat Technologies; Bally Technologies; Bergman Walls & Associates; Cadillac Jack; Elo Touchscreens; FutureLogic; GameLogic; Thalden Boyd Architects; International Game Technology; JCM American; Gary Platt Manufacturing; Genesis Gaming; Konami Gaming; Shuffle Master; SOSH Architects; TableMAX Games; Video Gaming Technologies; VSR Industries; Western Money Systems; and WMS Gaming.

AC Coin & Slot

201 W. Decatur Ave., Pleasantville, N.J. 08232

Phone: (609) 641-7811 • Fax: (609) 383-2758 • Web

Contact: Aimee

AC Coin & Slot boasts 30 years of experience creating proven player favorites that bring super-sized excitement back to the slot floor. From its first bonus hit, Slotto, AC Coin’s innovative products, which include proprietary slot machines, custom interior casino signage, slot bases and ergonomic seating, have become an integral part of the gaming industry’s continual evolution. The company designed much of the casino floor custom signage, slot bases and seating, as well as provided slot machines for the recently-reopened Hard Rock in Biloxi, Miss., Mt. Airy Casino Resort in Pennsylvania, Isle of Capri Pompano in Florida, and the Windsor Casino in Ontario, Canada.

All future slot game releases will be launched under the Mega Bonus Slots brand, a nod to the company’s unique ability to deliver mega bonus producing machines. AC Coin & Slot holds over 180 gaming licenses in all major gaming jurisdictions in North America and the Caribbean, with plans to expand into even more markets. AC Coin & Slot is also the exclusive distributor of International Gaming Technology gaming devices in Atlantic City and the Caribbean and utilizes proven IGT pay tables in all bonusing slot machines.

AC Coin & Slot intends to wow both customers and players this year with a host of exciting new programs and themes designed to embody its “All about the Win” Mega Bonus Slots mission. Games such as Let’s Make Some Monster Cash, Diamond Time Bonus, Chef’s Daily Special and When in Rome will be followed by the cutting-edge pod-style community games that will make their market debut in 2008. Other themes to be launched into the market this year include: Super Bankroll; Slingo Bonus; Super Big Game Show Bonus; and Sparky’s Smokin’ Hot Jackpots; as well as the current hit, Super Slotto Celebration, on a new 20-line program.

This year promises more changes in the industry. The adaptation of more tech-nology, acceptance in more markets, and the evolution of the overall gaming experience will continue. The key to 2008 will be focusing on performance here and now. Increased competition and new challenges of differentiation in the gaming product and merchandising will be key for operators and manufactures alike. AC Coin & Slot has positioned itself to help each of its casino partners to meet the demands of their markets today, while being a catalyst to the gaming evolution. This is one of the ingredients that has kept the company growing every year consistently for the past 29 years, and 2008 should be no exception.

Aristocrat Technologies

7230 Amigo St., Las Vegas, Nev. 89119

Phone: (702) 270-1000 • Fax: (800) 748-4156 • Web

Contact: Doug

Aristocrat has been transforming the slot floors of tribal casinos across North America with innovative products that patrons love to play. In fact, it was tribal casinos who first embraced Aristocrat’s vision for penny slots, and tribes led the way, creating what is now an industry-wide sensation. Now, Aristocrat is back for NIGA 2008, with an incredible line of proven performers and award-winning new products for the next generation of gaming.

Across Aristocrat’s booth, visitors will discover a diverse product lineup, ranging from electronic gaming machines and tables to back-of-house casino management systems that provide operators a complete gaming solution.

Aristocrat will be showing its new Viridian cabinet and Gen7 platform, which wowed attendees at the Global Gaming Expo where its world premiere received global rave reviews. The Viridian cabinet is designed for optimal player comfort and operator serviceability and features a slimmer footprint, high resolution dual LCDs and unique, wrap-around belly art, creating a truly unique product offering. Viridian embraces environmentally responsible design and production methods, resulting in a 100 percent RoHS-compliant product that minimizes energy consumption for operators.

Driven by an Intel processor, the innovative Gen7 platform features dynamic scorecards and an enhanced Easy Play onscreen interface, including player-selectable denominations. The new platform utilizes Smart card and flash card technology, and in addition to offering an enhanced player experience, Gen7 paves the way for downloadable, server-based and wireless gaming, supporting the technology of today while driving the technology of the future.

Also powered by the Gen7 platform is the new four-level multisite progressive Hyperlink, Fortune King, Double Standalone Progressive Banana King, featuring six different bonus adventures for players to navigate and enjoy, and these exciting new innovative games: Geisha Power Pay, Double Happiness Power Pay, Show Me The Game Power Pay, Butterfly Kiss, Polynesian Pearl, African Storm and Harlequin Hearts.

Aristocrat will also be showing its “Best Productivity-Enhancement Technology” winner, ACE Interactive. As the industry continually experiments with different content delivery channels and open source environments, ACE Interactive provides a truly server-based solution, featuring software distribution, instant or scheduled game configurations, powerful system management tools and the opportunity to implement games from any provider.

Giving players more choices and more control is the idea behind Player’s World - By Demand, the newest addition to Aristocrat’s product portfolio. This exciting new product brings four of Aristocrat’s proven performers under one umbrella in Aristocrat’s first ever multigame, multidenom product package. Player’s World - By Demand offers four highly-successful, low-line games in three different player-selectable denominations (25-cent, 50-cent and $1). Utilizing Aristocrat’s brand new Easy Play Interface, players will select their game and denomination of choice on screen with the option of changing games and denominations whenever they wish. Player’s World - By Demand is an excellent and flexible addition to the casino floor.

Of course every operator knows Cash Express, Aristocrat’s highly successful four-level progressive Hyperlink and its proven ability to attract and retain players. Now, Cash Express Player’s World combines the popularity of the Cash Express Hyperlink themes with the entertaining Player’s World multigame concept, giving players the choice of four different Aristocrat games to play.

Other must-see new product categories include Power Pay, Xtra Reel Power, Xtreme Mystery, 50 &100 Line, Reel Power and MAVStepper products.

Aristocrat Technologies Inc.’s systems division will be showcasing a suite of advanced technologies under the OASIS 360 brand. OASIS 360 provides casino operators with the latest technologies in casino management systems, business intelligence and patron-centric promotions. OASIS SpeedMedia promotions utilizing the Sentinel III in-game displays will be unveiled, the direct result of a true Ethernet solution found in the latest OASIS release 11.6. The business intelligence tool WAGER will be officially launched at the Aristocrat booth, allowing spectators to view the power of a 360 degree view of operations, along with unparalleled marketing promotions and hosting technology.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited, a leading global provider of gaming solutions that consistently outperforms the competition. The company is licensed by over 200 regulatory jurisdictions and its products and services are available in over 90 countries around the world. Aristocrat offers a diverse range of products and services, including electronic gaming machines, interactive video terminal systems, electronic tables and casino management systems.

Bally Technologies

6601 S. Bermuda Road , Las Vegas, Nev. 89119

Phone: (702) 584-7700 • Fax: (702) 584-7792 • Web

Contact: Laura

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide.

Bally’s NIGA booth (1423) will feature a variety of new game titles designed especially for the rapidly growing Native American gaming market on the highly flexible and configurable ALPHA Elite platform.

Bally will also showcase its innovative new CineReels reel-spinning platform, the first gaming device in industry history to offer seven electromechanical reels. One of the premier games debuting on the new CineReels platform is Reel Money. This engaging new concept captivates players with a spectacular progressive bonus that triggers a bounty of riches.

The return of a classic in the form of GameMaker HD is another one of the major highlights on display at NIGA. The new GameMaker HD is a technological marvel on the ALPHA Elite V20/20 cabinet. Plus, Bally will also feature GameMaker HD on its distinctive new ALPHA Elite Bar-Top gaming device, which offers operators a new dimension of intelligently designed, ergonomic and stylish bar-top game modules.

The NIGA tradeshow is also the perfect venue for Bally to demonstrate its new Million Degrees wide-area progressive gaming concept, which is designed exclusively for the Class II Native American gaming market.

Bally also will showcase an impressive portfolio of unique game concepts designed for the expanding Native American gaming market, including many new and proprietary game titles such as Golden Monkey, Bonus Frenzy Free Games, Fortune 8s, Mega Winners, Quick Hit Platinum Black&White, Quick Hit Platinum Black Gold, Quick Hit Platinum Stars & Bars, Quick Hit Blazing 7s, Quick Hit Black&White, Hot Shot Progressive, Hot Shot Progressive Bonus Frenzy, Hot Shot Progressive Triple Bonus Frenzy, S&H Green Stamps Deluxe, Blazing 7s, Bonus Times, Mayan Treasures, Jackpot Sevens, Millionaire 7s, Reel Winners Spin & Win, Tower of Cash, Geisha and Jade Monkey.

In addition to an exciting array of new games, Bally will highlight its systems solutions for the Networked Floor of the Future, many of which are already available to gaming operators. On display at NIGA will be Bally’s new iVIEW Display Manager, a new technology that allows gaming operators to present systems content on the displays of all manufacturers’ gaming machines through the iVIEW processor rather than the game processor.

NIGA attendees will also be able to see live demonstrations of Bally’s Business Intelligence Solutions, an advanced application to allow gaming operators to analyze and visualize the data gathered throughout their business enterprise. This server-based technology is invaluable for the networked floor of today and tomorrow.

Another Bally systems innovation that will be highlighted at NIGA is TableView, a real-time table rating and player-tracking system that ensures that table-game players get the same recognition and rewards for their play as slot players.

TableMAX Holdings, LLC

7412 Doe Avenue, Las Vegas, Nev. 89117

Phone: (702) 818-5394 • Fax: (702) 463-9384 • Web

Contact: Sheri

The most exciting slot product on the NIGA trade show this year doesn’t look like a slot product at all. In fact, it is so unique and so fun, that it attracts both slot and table players.

Now players can get in on the fun, and casino properties can get an increase to the bottom line with TableMAX. From booth 2131, TableMAX will be showing the proven future of the gaming industry: electronic table games.

Studies and in-casino use have clearly shown that electronic table games are the industry’s next big demand from players, and TableMAX has put a new twist on the genre. TableMAX games bring the convenience and labor savings of dealerless, automatic table games, meaning instant cost savings in labor and supplies such as cards and chips.

Additionally, TableMAX brings the added excitement of proven table content. TableMAX owns global rights to proven and popular table game content, including Progressive Blackjack, Caribbean Stud poker, Caribbean Draw poker, Texas Hold’em Bonus Poker and Bonus Blackjack. Beyond the attraction of branded games, TableMAX games add even more excitement with wide area progressives, meaning players play longer and more frequently.

Perhaps best of all, TableMAX games are flexibly configurable. The configurable tables take up 20 percent less square footage per gaming position than a similar number of slot machine positions. Operators can install as few as five games, or up to as many as 20 games, in a wide variety of set up options, allowing operators to put the games exactly where they want them, in exactly the shape they want them, enabling players to take full advantage of a fun, easy and relaxed group betting style.

TableMAX Holdings LLC is a leading developer of electronic table games and designs, and engineers and distributes patented electronic table games worldwide.

Bergman, Walls & Associates Ltd.

2965 S. Jones Boulevard, Suite C, Las Vegas, Nev. 891465

Phone: (702) 940-0000 • Fax: (702) 940-0001 • Web

Contact: Jane S.

Bergman, Walls & Associates Ltd. has a long, successful history in casino and resort architectural design. Founded in 1994, BWA was formed as an architectural firm specializing in architectural design for resorts, casinos, condo-hotels, retail, dining and entertainment venues. Its founding partners, Joel Bergman and Scott Walls, both worked with Steve Wynn on projects such as the Mirage, Golden Nugget and Treasure Island, creating the Las Vegas “mega resort.” Along with partners, Joe Rothman, George Bergman, Leonard Bergman, Robert Fredrickson, Rene Rolin and Darrell Wood, they have assembled a union of experienced, energetic and diverse professionals that create the backbone of BWA. The group’s invaluable and visionary experience influences BWA’s approach to design for gaming facilities of all sizes.

As an active Associate Member of NIGA and participants in CNIGA and RES, BWA is proud to have many Native American clients including Mystic Lake Casino Hotel and Little Six Casino for The Shakopee Mdewakanton Sioux Community; Casino Snoqualmie for the Snoqualmie Indian Tribe; Salishan-Mohegan Casino for the Mohegan and Cowlitz Indian Tribes; Barona Valley Ranch Resort Casino for the Barona Band of Mission Indians; Aqua Caliente Casino for the Aqua Caliente Band of Cahuilla Indians; Clearwater Casino Resort for the Suquamish Tribe and conceptual and master planning designs for various California tribes and elsewhere.

Many of the company’s projects are icons that define Las Vegas and the gaming industry. These are: Paris Casino Resort; Caesars Palace, the Augustus Tower, the Palace Tower, the South Tower and the soon-to-be built Octavius Tower; Trump International Hotel & Tower; Signature Resort Condominium Towers at MGM Grand; and L’Auberge du Lac Hotel & Casino in Lake Charles, La.

New projects include the Fontainebleau Resort in Las Vegas and Majestic Star Casino in Pittsburgh. Various expansion and renovation projects include: the Golden Nugget Las Vegas; Las Vegas Hilton Hotel; Sahara Hotel & Casino; and a tower expansion for L’Auberge du Lac in Lake Charles, La.

BWA’s dining and entertainment venues include LAX Nightclub at the Luxor, Pure Nightclub and Pussycat Dolls Lounge, Guy Savoy and Rao’s at Caesars Palace, Casa Fuentes at the Forum Shops, Lucky Strike Bowling/Bar/Restaurant at the Rio, Dick’s Last Resort at the Excalibur, Trader Vic’s at Planet Hollywood, Café Ba-Ba Reba and Beckers Steakhouse, all in Las Vegas, as well as the Capital Grille, in both Las Vegas and Scottsdale, Ariz.

Cadillac Jack

2420 Meadowbrook Pkwy., Duluth, Ga. 30096

Phone: (770) 908-2094 • Fax: (770) 908-1790 • Web

Cadillac Jack is widely recognized for its pioneering role in the Native American gaming market. The company was one of the first to utilize server-based gaming in the Class II market and is now rapidly becoming a leading developer of Class III games in the United States. With a focused vision toward the future, Cadillac Jack continues to attain commercial success through the development of content and technologies tailored specifically to each market it serves.

The philosophy within the company is to truly understand what matters to its clients. This is the driving force at Cadillac Jack and is one of the key factors in the company’s success. Taking the time to understand the customers’ priorities and challenges allows Cadillac Jack to develop and deliver the right solutions to ensure the continued success of customers’ business.

At this year’s NIGA show, in booth 1539, Cadillac Jack will showcase an extensive range of new products including the Cadillac Cash Wide Area Progressive, as well as new game themes that incorporate the company’s SpeedPlay and PlusPLAY technologies.

Cadillac Jack will feature its Wide Area Progressive product, Cadillac Cash, along with the newest game theme created exclusively for the wide area progressive link. Already a commercial success both in United States and international markets, the Cadillac Cash Wide-Area Progressive features life-changing jackpots with instant payouts and multiple game themes linked to a common jackpot. Cadillac Cash is available as a Class II, Class III and an international link.

Designed to maximize the player entertainment experience at the machine, Cadillac Cash, the namesake game on the Wide-Area Progressive, provides faster game play and the latest bonus features including free spins, multipliers and the company’s Anticipation Spin. The game uses a two-tier bonus play in which the player is awarded both a multiplier award and a random number of free spins. This 1950s-themed game features an animated red sports car and offers a large variety of symbols that further enhances the player experience by allowing them to explore the symbol hierarchy.

Cadillac Jack also will showcase an array of new titles for the Class II and Class III markets. Each game incorporates the company’s distinctive SpeedPLAY and PlusPLAY technology, enabling the games to come alive at the player’s touch. This technology enhances the overall player experience with the latest bonus options, faster game play and intensified anticipation with every potential win. In addition, each game features the benefit of multidenomination wagering and the latest innovations in graphics and sound. Among Cadillac Jack’s newest games on exhibit are So Hot, Crazy Clowns, Viking Loot, Jazz Nights, Forgotten Fortunes, Seven Heaven, Pirates Plunder, Special Delivery and Bayou Band.

Headquartered near Atlanta, Ga., Cadillac Jack operates regional sales and service offices throughout the United States, as well as regional offices throughout Mexico.

Tyco Electronics Elo TouchSystems

301 Constitution Dr., Menlo Park, Calif. 94025

Phone: (800) 356-8682 • Fax: (650) 361-4722 • Web

Contact: Lorna

Tyco Electronics Elo TouchSystems offers a complete line of specialized touchmonitors and all-in-one touchcomputers designed specifically for the rigors of the casino gaming environment.

Now, Elo TouchSystems combines high-performance LCD panels with the industry’s leading touch technologies to create a new family of large-screen, wide-aspect, open-frame touchmonitors.

The 2039L, 2239L, 2639L and 3239L LCD open-frame touchmonitors range in size from 20 inches to 32 inches and are designed specifically for public venues, such as gaming and amusement, point-of-information kiosks, interactive digital signage displays and retail self-service. They offer viewing angles from 160 to 178 degrees, supplemented by brightness as high as 500 nits. The new large-screen, wide-aspect displays include a choice of the industry-leading Elo TouchSystems touch technologies, such as IntelliTouch surface acoustic wave, surface capacitive and the innovative Acoustic Pulse Recognition (APR).

Elo’s touch technologies provide robust, durable touch options that are resistant to scratches and liquids, and deliver accurate, drift-free performance.

Bigger, wider and brighter

According to Elo TouchSystems’ Product Manager Brian Shannon, large, bright screens with wide-viewing angles give developers the ability to design applications that captivate the user’s attention.

“Elo TouchSystems open-frame touchmonitors have earned a reputation for high quality and performance,” Shannon said. “We’re not only a world leader in touch technology, but one of the world’s largest producers of touchmonitors. And we’ve put that know-how behind the design and manufacture of our new family of large, wide-aspect touchmonitors. Our APR and IntelliTouch touch technologies offer optimal light transmission to the user - up to 92 percent.

“For example,” Shannon added, “our new 2039L 20-inch touchmonitor furnishes a 178-by-178-degree wide viewing angle and 500 nits typical brightness.

Designed for touch

Shannon also explained that Elo designs and manufactures open-frame touchmonitors for the specific demands of public venues.

“In addition, Elo’s touchmonitors are designed for touch from the ground up. It’s not added as an afterthought.” The new family of open-frame touchmonitors benefits from a comprehensive range of features that includes analog and digital interfaces, multi-lingual on-screen display (OSD), flexible mounting options, and worldwide compliance. The open-frame chassis features an integrated, precision mini-bezel with a watertight seal.

A migratory path

By including a choice of touch technologies within the same form factor, Elo offers long-time users of surface capacitive touch technology an opportunity to expand their existing supplier base. It also offers more choices by providing a possible migration path to alternative touch technologies such as IntelliTouch and APR, which offer many advantages, including improved optical characteristics, accuracy and reliability. APR also has the added advantage of palm rejection. “A move to Elo makes sense,” Shannon said. “After all, we invented touch technology over 35 years ago, and we’ve been consistently innovating and improving our designs ever since.”

FutureLogic Inc.

425 E. Colorado Street, Suite 100, Glendale, Calif. 91205

Phone: (818) 244-4700 • Fax: (818) 244-4764 • Web

Contact: Nick

In 2008, FutureLogic Inc. marks a milestone in the thermal printing industry, celebrating 25 years in business. Founded in 1983, FutureLogic has established a leadership position in the TITO printer market through technological innovation and outstanding customer service.

FutureLogic began doing business as an electronic design consulting business and created its first custom printer for the medical device market in 1995. During the 1990s, FutureLogic printers also helped facilitate the development of supermarket couponing systems that are used to retain and reward shoppers. Today, the company designs and manufactures thermal printers for casino gaming, medical, retail, gas pumps, promotional equipment, kiosk and industrial applications.

In the gaming industry, FutureLogic has been setting performance standards since 1999, winning 10 industry awards in the past five years. The company developed and launched the first TITO gaming printer, in collaboration with IGT designers, for the introduction of EZ-Pay, and has more than 900,000 gaming printers installed across the Americas, Europe, Africa, Asia and Australia today.

Although TITO technology has been widely adopted in U.S. casinos and some countries around the world, it is still a developing market in other parts of the world. One of the company goals is to ensure that those regions receive the engineering, technical service and regulatory support that has made FutureLogic the leader in gaming printers worldwide. FutureLogic International has enjoyed significant growth over the last three years, and market penetration in Europe and Asia has exceeded all expectations. The company has also grown operations in Latin America, and it recently expanded operations with a sales, service and distribution center in Macau.

FutureLogic’s goal is to be the customers’ best printer resource, worldwide. This means direct global support coupled with in-depth local knowledge. Choosing FutureLogic is not just about specifying a reliable, high-performance product. It is also about the world-class support behind the FutureLogic name - whether that’s rapid turnaround on new firmware and ticket design requests for a casino opening, or on-the-ground support for major TITO trials and installations.

In addition to establishing engineering and technical service operations in key markets around the world, FutureLogic is working hard at developing new technologies and implementing emerging OEM design requirements. The company’s collaboration with industry-leading game manufacturers around the world has been an important factor in its ability to improve printer functionality and develop the interfaces required for next-generation games. FutureLogic’s new GEN2 Universal printer, for example, anticipates new standards for the hottest trend in gaming: downloadable games.

The GEN2 Universal printers provide a migration path and support all current and emerging game types by incorporating three game ports, including RS232, NetPlex and USB 2. As a platinum member of GSA, FutureLogic participates in the development of communication standards and reference designs, sits on the board of directors, and chairs the GSA’s Gaming Device Standards committee.

Although FutureLogic currently dominates the TITO market, the company focus remains on developing technologies that improve reliability, add value and expand printer functionality. With the continuing growth of the global gaming market, FutureLogic is positioned to deliver the engineering expertise, local support and exceptional customer service required to advance the evolution of cashless technology.

GameLogic Inc.

411 Waverley Oaks Road, Suite 312, Waltham, Mass. 02452

Phone: (781) 693-4400 • Fax: (781) 693-4329 • Web

Contact: Michael

Today, relationships with existing players and attracting new ones are more critical than ever. Enter GameLogic. As the leading provider of interactive player loyalty and customer relationship management solutions for regulated casinos, GameLogic leverages the marketing power of the Internet to attract new players and strengthen relationships with lapsed and existing ones. The result? More property visits, more often!

GameLogic’s solutions and strategies help casino operators interact with players when operators are away from the casino. The PlayAway system, featuring Bonus Play, Fun Play and Money Play modules, combines engaging Web-based games with a first-of-its-kind interactive marketing toolset to drive more casino trips from existing player club members, deliver new customers who are worth more and boost casino Web site visits.

On average, for every three Web visits, a new casino visit is generated. Aimed at existing and lapsed players, Bonus Play allows casinos to offer rewards and incentives to drive visits from specific segments of their players club. Patrons receive a fixed number of credits for use in playing online games, and in the process, win their reward and a daily chance to “feel like a winner.” Bonus Play is configurable: casino management defines player segments; designates eligibility to win; and dynamically sets reward values and redemption time qualifications. Players must return to the casino to redeem rewards.

In Fun Play, game play is just for fun - nothing is wagered or won. Players learn about complicated games, like craps, or practice games they enjoy at the casino. Casinos use Fun Play to attract new customers, pre-register them to their player club, score them as potential players in real time, and present appropriate bonuses and offers to encourage visits and activation of player club applications. With Fun Play, casinos typically increase Web traffic 50 to 60 percent more than their average prior to launch. And, of new visits generated, about 10 percent register online for a new player club card, and of those, 25 percent will visit the casino to activate their cards.

PlayAway is adding value to casinos across the United States - all with outstanding results.

-Web site traffic has risen: players log in three times each week for 30 minutes per session.

-Connections to high-value players have been made: people who log on are worth three times the casino average.

-New customers abound: 24 percent of online pre-registrations activate their membership.

-Casino trips are up: 30 to 40 percent more trips at the same spend per visit.

PlayAway is truly an innovative technology and a unique approach to casino player marketing. Player club members really connect with PlayAway and report that it’s unlike any other casino marketing program they’ve ever encountered. Most importantly, GameLogic and its PlayAway system deliver results. Just ask GameLogic customer casinos, which report strengthened relationships with existing players and more new ones.

Gary Platt Manufacturing

4643 Aircenter Circle, Reno, Nev. 89502

Phone: (800) 969-0999 • Fax: (800) 757-0788 • Web

When casino players sit on a Gary Platt Manufacturing chair, they immediately benefit from the comfort and strength of the seat against their bodies. The Gary Platt emphasis on excellence is the result of experience, research and development. The Reno, Nev.-based company dedicates its resources to designing and fabricating high-quality products.

Three partners, including company namesake Gary Platt, took their 50 years of experience in the hospitality seating industry and founded Gary Platt Manufacturing in 1997.

Casino chairs should combine the durability and stability of an office chair with the soft, cushioned feel of a customer’s favorite leisure chair. Why must a high quality casino seat blend the two elements? The reason is simple: players often sit for hours, immersed in the machine or table action. They need the support and comfort for extended periods of time. Studies have shown that an uncomfortable chair diminishes the gambling experience, which also decreases playing time.

Gary Platt incorporates the latest research when developing its chairs. Using ergonomics, which applies scientific information about humans to the design of objects, systems and the environment for consumers, the company has engineered an ergonomically correct chair, at the optimal height, that prevents strain on a player’s arms, back and neck.

To prolong seat comfort, the chair bottom’s shape must maximize support of the hips and thighs. Also referred to as the “seat pan,” this bottom section’s width should comfortably accommodate the size of its user, leaving at least one inch on either side. Gauging the increasing size of the population, casino owners should purchase seats with a wider seat pan.

Proper seat depth is also vital to comfort. A seat pan that is too long will “cut” into the back of the player’s legs. It may also catch the backs of the knees, reducing the player’s ability to lean back against the lumbar support. Ideally, the seat pan has a “waterfall design,” which utilizes a downward slope of the front edges for increased blood circulation to a player’s legs. The seat’s contour should also distribute weight evenly.

To guarantee round-the-clock endurance, only high-density foam that provides proper support to the upper legs and hips should be used for the seat covering. Cheaper, low-density foam soon loses its shape and value. The ideal chair is constructed with custom injected foam to ensure that the cushion maintains its shape over time.

The seat back is just as important as the seat pan. Good back support is vital, especially to the infamous lumbar region that is so painful to so many people. Like the seat pan, it should be constructed of high-density foam for continual lower back support. The chair’s back should also have sufficient height, allowing a player to comfortably rest the mid- and upper-back areas.

Gary Platt Manufacturing successfully integrates each of these components into every seat it produces. Because Gary Platt manufactures only comfortable, well-designed chairs, players will cheer, not complain, while extending playtime at their favorite casino game.

Thalden Boyd Emery Architects

931 American Pacific Drive, Suite 108, Las Vegas, Nev. 89014

Phone: (800) 842-5336 • Fax: (702) 873-3510 • Web

Contact: Linda

Thalden Boyd Emery Architects has been providing architectural services for resorts and casinos for more than 35 years. Services include architecture, master planning, engineering, themes and interior design. The firm specializes in the design of casinos, resorts and hotels, and entertainment facilities are its primary architectural work. The firm’s extensive background includes work on more than 100 casinos and more than 400 hotels. The firm has worked with more than 50 tribes to date.

During the past four years, it has been the architect for more than $2 billion in casino projects. Thalden Boyd Emery Architects concentrates its efforts on projects in North America, including the United States and Canada.

Led by partners Chief Boyd, Rich Emery and Barry Thalden, the firm maintains offices in Las Vegas, St. Louis, Tulsa, Okla., and Phoenix.

Current projects include: Buffalo Thunder Resort and Casino in Santa Fe, N.M.; Chukchansi Gold Casino and Resort expansion near Fresno, Calif.; and Cherokee Casinos in Tulsa, West Siloam and Roland, Okla., all of which are presently under construction. Others include Win-River Expansion in Redding, Calif., and Arizona Charlie’s renovation in Las Vegas.

Some of the completed casino projects include: Morongo Casino Resort and Spa near Palm Springs, Calif.; Paragon Casino expansion in Marksville, La.; Dakota Dunes Casino in Saskatoon, Saskatchewan, Canada; Chumash Casino Resort in Santa Ynez, Calif.; Ho-Chuck Casino & Bingo in Wisconsin Dells, Wis.; and Potawatomi Bingo & Casino in Milwaukee, Wis.

International Game Technology

9295 Prototype Road, Reno, Nev. 89511

Phone: (775) 448-8022 • Fax: (888) 999-0668 • Web

Contact: Rick

How do you know what will be the right choice today and where you want to go in the future? IGT has the right answers. It has developed the games, systems, technology and solutions to help casinos achieve their ROI today, plus the flexibility and interoperability for the future - all based on GSA standards. And all based on the right vision, right now and for the future.

“Tests are already underway at casinos to pave the way for the open network. However, our emphasis, as always, will be on products available right now for our casino customers,” said Steve Morro, IGT’s chief operating officer. “We’re focused on how we can maximize their return on investment right now.”

eBay Video Slots

IGT’s new eBay Video Slots game brings the Internet phenomenon to the casino floor. There will be instant brand recognition with the world-renowned Internet Web site and an “I have to play that game!” reaction when players see the eBay Video Slots game.

Five 40-inch, big-screen reels establish this game’s powerful presence and intensify the experience of the eBay Group Play Free Spins Bonus. Banked in groups of five machines - either freestanding or against a wall - the screens and machines combine to create the appearance of one incredible, oversized slot game. With multipliers, scatter symbol action and a free spins bonus, there’s something here for every player.

In the exciting Group Play Free Spins Bonus, wins are multiplied based on wagering levels. With MultiWay wagering in the eBay Fashions game, players will have 243 ways to win and can wager up to 250 credits per game. With the eBay Collectibles game, players get a 25-line multiplier option. The Group Play bonus for either game type assures all players involved in the bonus of 10 free spins. The player takes home the top award of 5,000 credits when five eBay symbols land on any played line.

Indiana Jones Multi-Level Progressives

IGT’s Indiana Jones Multi-Level Progressives system debuts with the five-reel, 25-payline Treasure of the Incas video slot theme and the five-reel, 243-ways-to-win MultiWay Well of Souls theme.

The shared bonus allows more than one player to enter the bonus at the same time. Up to four progressive jackpots may be awarded to an individual player or distributed among several players.

Players who wager any amount and number of paylines are eligible for the Raiders of the Lost Ark Multi-Level Progressives bonus, a random mystery shared bonus activated by the inte-grated Lucky Coin bonusing software. When the Lucky Coin is played for a given progressive, the IPC determines - based on individual coin-in - which machines on the link will be awarded the free spins bonus.

Players are also eligible for the MegaJackpots top award (where available) if they are playing max coin and line up the top award symbols on the correct payline.

Diamond Jackpots Multi-Level Progressives

The new Diamond Jackpots Multi-Level Progressives give players a chance to win four progressive awards. Players can choose what progressive level they want to play for and, with as little as one credit, can win up to two of the progressive awards. This makes Diamond Jackpots Multi-Level Progressives appeal to a wide range of players, especially those who seek out higher-denomination, single-payline or single-credit-per-line play.

Four base game themes are available, including Triple Red Hot 7s, Triple Double Stars, Double Times Pay 3X4X5X and Super Times Pay. Each theme is available as a five-payline, five-credit game or as a nine-payline, nine-credit game. The base game maintains a three-reel, single-credit-per-line, spinning reel theme. Three scattered bonus symbols on the base reels initiate the fourth jackpot multiplier reel which awards the progressive prizes. The progressive jackpots increase as players increase their bets, which allows them to affect their level of volatility. The game gives one-credit players a great game while also offering max-bet players a chance to improve the profitability of their play as they increase the progressive awards with each additional credit bet.

Wheel of Fortune Multi-Win Slots

Meet the newest member of the Wheel of Fortune family of games. Wheel of Fortune Multi-Win slots are the latest spin-off of the most popular slot theme of all time.

Wheel of Fortune Multi-Win is a spinning-reel quarter game with three reels and a bonus reel, 15 paylines and a 15-credit max bet.

The game’s Multi-Win bonus is activated when a player lands three bonus symbols on a played line. The bonus reel then awards the player one to three pointers and a spin on the bonus wheel. All active wheel pointers light up on the top box and the bonus spin starts. When the wheel stops, all of the bonus values on an active pointer are awarded to the player.

To top it off, Wheel of Fortune Multi-Win offers a hefty MegaJackpots top award in jurisdictions that allow wide-area progressive games.

M-P Series Roulette Evolution

The new M-P Series Roulette Evolution is an innovative way to play roulette. This multiplayer electronic table game features state-of-the-art technology and community-play action. Enhancing the classic game, Roulette Evolution boasts an authentic roulette wheel and player-friendly onscreen tools to enhance play.

Individual slant-top player stations are linked together around the automated genuine roulette wheel centerpiece. Wheel styles available include the American “00,” French “0” and French “00” versions. The game features operator-selectable, multidenomination options as well as operator-configurable game speed choices. Players will enjoy real time game play as well as traditional and series bets. The touch-sensitive game screens have drag-the-chip capabilities that simulate live game action and useful onscreen help tools to assist players.

A roulette table is displayed on the player’s terminal screen, and players place their bets by touching the number they wish to choose. A timer in the upper left-hand corner of the screen alerts the player to the time remaining to place his or her bet. Once all bets have been placed, the wheel spins. After all winnings are paid, a new game begins. Players are able to use the “trends” button to review which numbers have been hot and other game trends.

Wild Wolf Video Slots

The call of the wild will draw players into IGT’s new Wild Wolf video slots game. Wild Wolf boasts high paylines and is based on one of the top-performing video slots of all time, the Wolf Run video slots game.

The game features stacked wilds and a free spins bonus. When the bonus symbols line up, the free spins bonus begins. The player is awarded a number of free spins, and after the free spins are over, the total bonus points won are added to the player’s credits. Wild Wolf features detailed graphics of majestic wolves and authentic arctic symbols.

More choices

-100 Wolves Video Slots

This five-reel, 100-payline, 1,000-credit game is a tweak of the successful Wolf Run theme. It features stacked wilds and a free games bonus.

-Golden Gate MultiWay Video Slots

This is a five-reel, 243-way, 250-credit game with a retriggering free games bonus that includes the market’s first horizontally expanding wild symbol.

-Ultimate Four-of-a-Kind Bonus Poker

In this new poker game, any qualifying four-of-a-kind triggers the bonus round. It will have great appeal for players who actively seek a four-of-a-kind. A six-credit buy-a-pay wager that results in a four-of-a-kind hand qualifies the player for a distinctive “pick ‘em” bonus round.

-Super Times Pay Free Games Slots

This three-reel, 20-payline game with a free games bonus is an enhanced version of the Super Times Pay nine-payline math model. It’s perfect for low denominations and has an operator configurable maximum bet.

JCM Global

925 Pilot Road, Las Vegas, Nev. 89119

Phone: (702) 651-0000 • Fax: (702) 644-5512 • Web 

A partner in Indian gaming from the start, JCM Global is proud to exhibit at NIGA 2008. Formerly known as JCM American, the new JCM Global is the automated transactions solutions provider trusted by operators and manufacturers alike. Its global offices are now united, providing top-level sales, engineering and service for the world’s best systems solutions for the gaming, banking, vending and petroleum industries.

JCM Global sets standards with award-winning products such as the World Bill Acceptor, the Universal Bill Acceptor, Intelligent Cash Box (ICB) and Trident Table Safe System, a patented cash handling system for table games.

From its booth (1729), JCM will be displaying several products vital to successful operation of today’s gaming floor. The latest innovation in the pit is the Trident Table Safe System. A total revolution in the casino business, Trident, for the first time, gives base line accuracy and real time control to the pit, something that until now only the slot floor has enjoyed.

JCM will also be showing the Intelligent Cash Box (ICB), which improves a casino’s overall accounting efficiencies by automating processes, thus eliminating human errors. ICB provides a secure report of every transaction accepted and accurately links those transactions to the machine the cash box was taken from.

Lastly, JCM’s Universal Bill Acceptor (UBA) offers the most sophisticated security measures, incorporating overt and covert technologies in magnetic and optical sensing; infrared, red and green LEDs, phototransistors, UV, reflective, transparency and bar code sensors, self-centering mechanisms and a two-time automatic retry feature.

Tribal operators from California-based Chukchansi Gold Resort & Casino to Fire Lake Grand and Fire Lake Casino in Oklahoma, to name just two, have been wildly successful with the ICB, UBA, Trident and Plastic Cash Box.

“Prior to installing ICB, I had to supply a lot more dedicated staff from these areas to supervise the pull. It’s amazing how many people are impacted in relation to how long it takes operations to complete the drop and reconciliation processes,” Fire Lake Casino General Manager Linda Canada said. “By using this new technology, it has freed up many people in lateral departments. This translates into big money-savings in time and labor costs and increases the profit in every dollar dropped. It saved me at least $200,000 a year on associated labor alone.”

Fire Lake Grand has had similar experiences with the UBA and ICB.

“We have almost 1,800 slot machines here on site, and we’re pulling the drop with one crew. Plus we’ve been able to download the boxes, pull the money from ICBs, and get it counted, all in less than five hours,” General Manager Steve Degraffenreid said. “That’s pretty incredible to be able to pull and count that kind of volume so accurately and quickly. Even our customers have complimented us on how little we disturb their play while we’re doing our work and getting it completed so fast. Because of task reduction and labor savings, we’re spending more time giving better customer service as well.”

Genesis Gaming

25003 Pitkin Road, Suite C100, Spring, Texas 77386

Phone: (281) 367-5233 • Fax: (281) 298-7176 • Web

Contact: Randy

Genesis Gaming Solutions Inc. is a company dedicated to developing hardware and software solutions for pit and poker room management. The company’s system includes player tracking, promotion tracking and casino management functionality. Its BRAVO line of products includes the BRAVO Pit and BRAVO Poker associated hardware and software modules.

The BRAVO Pit system is designed for player ratings and pit management. All ratings and pit management functions (fill/credits, openers/closers, table rundowns, etc.) are entered and tracked electronically, or paperless. The data is entered, stored and displayed in the Deal Watch and Pit Watch Monitor programs. The system is designed to handle multiple casinos and can exchange data with any player tracking program currently being used.

BRAVO Pit with bet recognition includes automatically tracking every bet made on a casino table game where the players’ gambling chips are placed in a predetermined area on the table surface, such as blackjack, let it ride, pai gow poker, casino war, etc. The system identifies the player making the bet and assigns the wager amount to his or her record. A picture of each bet is captured and analyzed with the Chip Recognition Program to determine the amount wagered.

With the increasing popularity in poker, casino poker rooms need the ability to accurately track and compensate live games as well as register and manage tournament play. BRAVO Poker is a complete poker room management system. Genesis Gaming has developed a poker table tracking unit, the PTC2000, positioned on the table that checks players in and out at the table, calls for supervisor decision, calls for chips needed at the table, checks dealers in at the table, calls for food and beverage service, tracks number of hands played and displays player name on the associated LCD screen. With accurate player tracking, poker room managers can offer and track promotions that are geared toward rewarding valued customers for their play. With the PTC2000 units on the table, the poker room can easily be managed with our Poker Watch software.

Tournaments are easily managed with Genesis Gaming’s Tournament Watch and Tournament Clock software modules. The software allows poker rooms to set up and run large tournaments as well as daily tournaments. Program features include: random generation of table and seat assignment, alternate registration, tournament templates and blind structures, customer receipts, track all buy-ins, re-buys and add-ons for prize pool.

All the tracking information is fed into the Microsoft SQL database and displayed in the BRAVO Report module. Report data is pulled by date range and also can be displayed graphically for comparison and analysis.

As table play continues to grow and casinos invest large amounts of floor space and capital to opening rooms, the ability to manage the pit and poker operations is critical. Genesis Gaming believes its systems are the most complete, high-tech products in the market today. The company develops hardware and software solutions working together to give the casinos essential management and tracking products for an expanding industry.

Konami Gaming Inc.

585 Trade Center Drive, Las Vegas, Nev. 89119

Phone: (702) 952-1541 • Fax: (702) 952-1596 • Web site:

Contact: Leah

Konami Gaming has been committed to advancing its technologies. Among its new offerings:

Advantage 5

Advantage 5 is a newly developed five-reel stepper game on the Advantage + platform. It’s the first five reel stepper with full size mechanical reels, and the first stepper platform that offers rear-wheel LEDs that can display up to 256 colors. A 19-inch top screen operates as a touch screen display, while the vacuum fluorescent display (VFD) can display a wide array of messages and game information. Advantage 5 also has increased reel spin functionality that includes forward and reverse spin. Advantage 5 supports many new and exciting themes such as Vibrant 7s, Diamond Spinner, Dragon Crystal, Pele: Hawaiian Goddess and Thunder Warrior. One of the most popular game titles is Vibrant 7s, a four- level progressive with 25 lines, two bonus events, a free game feature and a number bonus feature. The free game feature awards 15 free games, with increased chances of Red 7, Blue 7 and Green 7, and triggers a number bonus feature. The progressive level won is determined by the number of winning lines. If there are no winning lines, no bonus is awarded. A minimum bet of 25 credits allows you to play the maximum 25 lines. Charlie Thornton, director of sales for Konami’s western region, said, “This is a plus for players because the maximum hit frequency and payback percentages are always available, since you must activate all paylines.” With wider reels, larger symbols, multiple vibrant LED displays and a larger VFD, this newly developed five-reel stepper game is definitely an eye pleaser.


Lot-A-Bucks is a totally new product within the Konami Casino Management System (KCMS) family. This wide-area promotional progressive and prize game extends beyond traditional casino management system functions by delivering a multimedia style match game on the player tracking LCD screen. It features four independent and customizable promotional progressives and prize games, local- or wide-area promotional progressives that increase over time to attract and retain players, random approach to promotions, quantity of numbers matched determines prize level, and direct-to-player prizes via noncashable credits at the player tracking LCD screen. Lot-A-Bucks works on the KCMS system across all machines on the gaming floor. A player must be a carded player to be eligible to play Lot-A-Bucks. It can be integrated with multiple properties that use KCMS to create even larger progressives. Additional benefits include the encouragement of player card sign-up, the ability for players to pick their own numbers, customizable progressive levels and hit frequencies, and customizable prize levels based on the number of matches.

VSR Industries

6190 Mountain Vista Street, Henderson, Nev. 89014

Phone: (800) 600-1510 • Fax: (702) 862-8540 • Web site:

Contact: Kelly Cropper:

VSR is proud to introduce its new Ironwood Series of slot stands. The Ironwood Series combines the beauty of rich wood grains with the durability of powder-coated metal. The wood grain patterns are baked into the powder-coat finish through the process of dye sublimation, a technology that has been popular in other industries for years. There are hundreds of wood grain and stain combinations available, and what’s more is that the dye sublimation process is not limited strictly to wood grains. Any image that can be printed can be applied to a powder-coated surface - animal prints, complex textures, even photographs.

By nature, metal lends itself to sophisticated custom layouts for slot carousels and other complex arrangements. The modular metal components are easier to transport and assemble on site than similar wood configurations, which often must be dealt with fully assembled. The new Ironwood Series provides the aesthetic qualities of wood and capitalizes on the cost-effectiveness of metal, its flexibility in design, its low maintenance and durability.

VSR has been manufacturing high security locks and slot stands for nearly four decades. Established in 1969, VSR has grown to over 200 employees at eight locations in the United States, South Africa, Mexico and Macau SAR, China. Through its growth, VSR has maintained a focus on customer satisfaction and quality craftsmanship by controlling every aspect of what becomes the final product. No other company in the industry can make this claim. From design to manufacturing, to sales and installation - it all happens at VSR Industries.

Perini Building Company

360 East Coronado Road, Phoenix, Ariz. 85004

Phone: (602) 256-6777 • Fax: (602) 258-2454 • Web site:

Contact: Dick Rizzo:

Perini Building Company is the largest builder of hospitality and gaming resorts in the nation. Its niche market is in constructing fast track, complex projects. Professional services offered are construction management, general contracting, preconstruction, post construction, and design/build. Perini Building Company is a wholly owned subsidiary of Perini Corporation and trades on the New York Stock Exchange (NYSE: PCR).

The company is currently experiencing record growth, with multimillion dollar projects underway in Connecticut, Maryland, Arizona and Nevada. Major projects in progress include Trump International Hotel & Tower Las Vegas, The Cosmopolitan Resort & Casino, Foxwoods Expansion, Gaylord National Resort and Convention Center, and CityCenter, the largest privately-funded construction project in the country.

Perini has built some of the most recognizable resort and gaming properties in the country, including Luxor Las Vegas, Trump Taj Mahal Casino Resort Atlantic City, Paris Las Vegas, the Palace and Augustus Towers at Caesars Palace, The Colosseum, Mohegan Sun expansion, Palms Casino Resort, Gaylord Palms Resort & Convention Center, Red Rock Casino, Resort and Spa, and The Ritz-Carlton Lake Las Vegas.

In addition to Perini’s construction expertise, attributes that have led to the company’s success are based on Perini’s philosophy of building relationships on trust. Perini derives more than 90 percent of its business from repeat clients.

As a leader in the construction industry, Perini is also at the forefront of implementing diversity initiatives to help foster economic opportunities for minority-, women- and disadvantaged-owned businesses on its projects.

Notable achievements include Forbes magazine selecting Perini Corporation as one of the 26 best-managed companies in America.

Shuffle Master Inc.

1106 Palms Airport Drive, Las Vegas, Nev. 89119

Phone: (702) 897-7150 • Fax: (702) 270-5164 • Web site:

Contact: Lee Gutierrez:

Shuffle Master Inc. is the gaming industry’s leading provider of table game content and delivery systems and specializes in providing its casino customers a wide range of utility products, proprietary table games and numerous electronic table systems. Shuffle Master enjoys worldwide popularity for its commitment to quality and customer satisfaction with offices in the United States, South America, Australia, Macau, Austria and South Africa. Shuffle Master’s mission is to produce innovative technology and exciting game content for the casino pit, evolving casino products to better facilitate casino operations while improving player enjoyment.

Shuffle Master has four unique segments in their product lineup:

-Utility products:Since the company’s first shuffler was installed in 1992, automatic card shuffling has become a fundamental part of table games worldwide. Shuffle Master offers the industry’s top performing automatic card shufflers, roulette chip sorters and card reading shoes.

-Proprietary table games:As the industry’s leading table game content provider, Shuffle Master offers the best selection of specialty table games and side bets, including all top five and 11 of the top 15 titles in the market.

-Electronic table systems: Shuffle Master has a variety of e-table platforms that offer fully-electronic and hybrid table game options, including Table Master, Vegas Star and Rapid Table Games.

-Electronic gaming machines: Slot titles are developed by our subsidiary, Stargames, for select international markets.

The Indian Gaming ’08 Tradeshow & Convention lineup:

-Vegas Star Roulette: Vegas Star makes it easy to offer players their favorite table games electronically. The virtual dealer and touch-screen player betting process features a variety of popular games including roulette, baccarat and sic bo.

-Fortune Pai Gow Progressive: Fortune Pai Gow Poker Progressive puts a new twist on one of the most established games in the industry. Players make a progressive wager and a standard pai gow wager to be eligible to win a progressive jackpot, in addition to their odds payouts.

-MD2 Workstation: The MD2 Workstation uses software that counts, reads and verifies each card as it is being shuffled, producing a detailed report that reveals the accuracy and composition of each deck for off-table and back-of-house verification.

-Deck Mate: The Deck Mate’s sleek design adds sophistication to poker and blackjack tables. The Deck Mate’s unique batch shuffling capability delivers a random shuffle every time and increases the speed and accuracy of each game.

-one2six: The one2six maximizes the performance of multideck tables by shuffling up to six decks of cards. The one2six combines user-friendliness and state-of-the-art technology to create a premium shuffler perfect for use with multideck games.

-iDeal: The iDeal is a single deck shuffler featuring state-of-the-art card recognition tech-nology that reads the rank and suit of each card being shuffled and delivers a nontrackable, completely random shuffle 100 percent of the time at swifter speeds than its competitors.

-MD2: The MD2 multi-deck batch shuffler combines batch shuffling with optical card recognition, and its patented platform and gripper system dramatically reduces card wear and tear.

SOSH Architects

1020 Atlantic Avenue, Atlantic City, N.J. 08401

Phone: (609) 345-5222 • Fax: (609) 345-7486 • Web site:

Contact: Tom O’Connor:

Since 1979, SOSH Architects has been heralded as the definitive designer of destinations. Over the past 28 years, SOSH has energized American, Canadian and European landscapes with an extraordinary portfolio of distinctive casinos, resorts, hotels, restaurants, retail operations, condominiums, public and professional spaces.

Renowned for its architectural design, master planning and interiors, SOSH infuses each project with solutions that transcend the ordinary to stimulate the mind, excite the senses and deliver the ultimate visitor experience.

SOSH Architects’ list of clients illustrates their breadth of experience in the hospitality, gaming and corporate industries: Harrah’s Entertainment; MGM Mirage Design Group; Disney Regional Entertainment; Tropicana Resorts; Hilton Resorts; Hard Rock Cafes; Mohegan Sun Casino Resort; and Trump Entertainment Resorts are counted among its lengthy list of success stories.

When Pennsylvania legalized gaming in 2004, longtime client Harrah’s Entertainment chose SOSH to design a must-see casino and horse racing facility in suburban Philadelphia. The 640,000-square-foot Harrah’s Chester Casino & Racetrack spans 63 acres and includes a racing venue with 305 simulcast seats, clubhouse, event center, full gaming floor, two bars, three restaurants, VIP players lounge, harness track with grandstand seating, paddock building with 131 stalls and an eight-story parking garage. The result of this massive, 20-month undertaking is a spectacular destination casino that draws thousands of visitors each day.

SOSH was also selected to design the master plan for the Fantasy Springs Resort Casino expansion project in Indio, Calif., featuring a high-energy casino, five restaurants, a spa and resort, an 18-hole PGA golf course, the 150-room Casita Village, a 250-room hotel tower, and a 4,000-seat entertainment venue. The Trump 29 Casino in Coachella, Calif., is yet another SOSH design, complete with 60,000-square-foot casino floor, two restaurants, a food court and the 2,300-seat Spotlight Showroom.

Not surprisingly, SOSH Architects has also become the go-to firm for the American Indian Gaming Industry. Tribal gaming projects require the ability to blend a strong historical culture with the complexities of a glamorous gaming entertainment resort. SOSH brings significant tribal gaming design experience to the table, having worked with top market leaders, including: The Mohegan Tribe; The Mashantucket Pequot Tribal Nation; The Seneca Nation of Indians; The Cabazon Band of Mission Indians; The 29 Palms Band of Mission Indians; and The Cachil Dehe Band of Wintun Indians.

SOSH Architects employs more than 75 design professionals with offices in New York City and in Atlantic City.

In August of 2007, SOSH’s interior design team was joined by Brad Elias and key members of the New York City-based Elias Design Group of New York City, known nationwide for award-winning interior designs of signature hotels like Sheraton, Westin, Hilton, Marriott, Sofitel and Novotel. This blending of talents and expertise makes SOSH a single source of planning, architecture and interior design for destination resorts, as well as individual hospitality, retail and corporate projects.


155 Franklin Road, Suite 255, Brentwood, Tenn. 37027

Phone: (615) 372-1000 • Fax: (615) 372-1099 • Web site:

Contact: Aaron Rubin:

This year at NIGA, VGT will showcase its new five-reel mechanical central determinant bingo games. Before developing these products, VGT conducted extensive market research to find out what players wanted. The answer was simple: keep the same great VGT math and give us new and fun bonus rounds.

With four exciting themes to choose from - Land of the Free Spins, Free Spins of Fortune, Gemstone Falls and Pirate’s Paradise - casino operators can offer a five-reel mechanical game to meet everyone’s tastes. Each game features attractive art, pay tables sure to generate profits, and the one thing players can’t get enough of: more bonus spins.

“Five-reel mechanical slots are one of the fastest growing product lines in almost every market. By combining our industry leading math models with this rapidly growing game type, we expect to help our operators achieve the same success that Mr. Moneybags brought to the three-reel market. We are excited about the opportunities that these titles will bring in the coming year,” said Aaron Rubin, director of marketing at VGT.

VGT will also be debuting three new three-reel mechanical central determinant bingo games. These games build on the success of the popular Mr. Moneybags game, which has been an industry leader since its release. With King of Coin, 777 Bourbon Street and Polar High Roller, VGT has developed an attractive new math model designed to enhance the player’s overall experience while delivering the bottom line revenues sure to make any casino operator happy.

Stop by VGT’s booth (1339) for a look of these new games and to find out how they can help optimize your slot floor.

Western Money Systems

620 Kresge Lane, Sparks, Nev. 49431

Phone: (775) 331-2262 • Fax: (775) 331-2639 • Web site:

Contact: Mark Sutherlin:

Western Money Systems has been providing cash handling products to casinos since 1982. Western Money manufactures, sells, distributes and supports a complete line of ticketing and marketing kiosks. Its Xchange line of kiosks support functions such as bill breaking, slot ticket redemption, player club interaction and ATM technology. Western Money Systems is the exclusive distributor for Toshiba currency sorting equipment in the United States.

Western Money is committed to providing its clients with high-quality products and service. Its cash handling solutions are custom designed to fit the unique needs of each client, and the company is dedicated to their long term satisfaction. As needed, Western Money develops interfaces to slot accounting systems for ticket redemption. It works with a variety of ATM providers and ads new ones to its repertoire as requested by customers.

Some exciting updates to Western Money’s product line include:

-CX2 Multi-Function kiosks providing the ability for one guest to complete an ATM transaction on one side at virtually the same time as another guest redeems a ticket on the opposite side.

-The 5-Pocket Fujitsu dispenser provides more cassettes and customer selection of denomination in the company’s traditional cabinet, while the 6-Pocket Fujitsu dispenser provides higher capacity and flexibility in the CX2 and CXC-HC models.

Western Money’s diverse mix of in-house technical staff and dealer partners are positioned to provide quick and efficient response to customers’ needs.

Western Money Systems looks forward to the opportunity of analyzing casinos’ operation and recommending ways it can help properties meet objectives by utilizing appropriate devices from its product line.


3401 North California Ave., Chicago, Ill. 60618

Phone: (773) 961-1620 • Fax: (773) 961-1234 • Web site:

Contact: Rory Shanahan:

The piggies are back, and these hilarious little creatures are wrapped in a blanket of technology and innovation for the biggest pig adventure to date.

WMS’s Big Event product already offers the proven collaborative bonusing that allows everyone to win together. In addition, Bigger Bang Big Event slots extend the excitement and frenzy of slot play by introducing competitive bonusing to complement the popular collaborative bonusing.

In the two competitive bonuses, the Pig Race Bonus and the Pigs Take Over Bonus, one player has the opportunity to win a little more than the other players on the bank. And thanks to Artificial Random Intelligence Algorithm (ARIA) technology, it is ensured that no Pig-a-pult or Pig Race Bonus will ever be the same.

When one of the five Big Event bonuses is triggered, all eligible players will participate in that bonus together. Adding to the enjoyment, any credits won in the bonus will be multiplied by the individual player’s Big Event Multiplier for even bigger winnings.

Bigger Bang Big Event utilizes community gaming slots combined with Transmissive Reels gaming technology for great reel play.

Transmissive Reels gaming technology introduces multi-dimensional video experience to the mech-anical slot machine, merging the best of mechanical reels with CPU-NXT 2 powered 3-D graphics through a transmissive LCD overlay. This is the first time that WMS has combined these two innovative technologies for the players’ enjoyment, with amazing results.

Depending on jurisdiction, Bigger Bang Big Event is available in either a standalone slot bank or with a wide-area progressive attached. Bigger Bang is initially available in two game themes: Gem Hunter and Los Aztecas, with a third game theme, Twice the Ice,being released in the near future. Each base game comes equipped with its own unique bonus feature to add to the excitement of the five community bonuses available.