The Romero Awards recognize excellence in casino marketing and promotions



The Casino Marketing Conference, which was held in late July in Las Vegas, is among the fastest growing trade events in gaming. Its centerpiece is the Romero Awards, named after the famed industry author, John Romero, who started out at Del Webb’s Sahara in 1960 and has since distinguished himself as the world’s foremost authority on casino marketing and promotions.

This year’s winners were chosen from among 153 entries, which were submitted by casinos from the U.S., Canada and Asia. The judges, who were chaired by Romero and brought more than 100 years of casino marketing experience to the contest, were Jackie Brett, principal, Brett’s Vegas View; Don Kennedy, director of player development, Primm Valley Casinos & Resorts; Amy J. Price-Fanter, marketing writer, Odds On Promotions; Jack Breslin, VP/director of strategic planning & business development, The Media & Marketing Group.

The categories of awards included Online Marketing  (Web site and social media); Electronic Marketing (email and mobile);  Community Relations (charity, cooperative business programs);  VIP Promotion (for top-rated players);  Direct Mail Marketing (single or campaign); and Casino Floor Promotion. Two categories of gaming facilities qualified: Small- to mid-size casinos (less than 1,000 gaming positions) and large casinos (1,000 or more gaming positions). Class II and III casinos are eligible, as are racinos, card clubs, VLT facilities and other casinos worldwide. Judging criteria include promotion concept; strategic rationale; execution and details; casino revenue results; competitive advantage provided to casino; enhancing relationship with customers; employees and community; and other measurable results.

“On behalf of our Casino Marketing partners BNP Media, I would like to commend all of our entrants for the quality of their submissions,” said Dennis Conrad, president and chief strategist, Raving Consulting. ”Special recognition goes to our winners, who are showing all of us how to energize customers and create enduring relationships during challenging times.”

The list of winners follows:



Bobby Geiger (left), director of gaming for Oaklawn Racing and Gaming and fellow staffers pose with Romero while showing off multiple awards.

ONLINE MARKETING-SMALL TO MID-SIZED COMPANIES
(Less than 1,000 gaming positions)
Diamond Award
• HALF-BILLION DOLLAR LOTTERY TICKET GIVEAWAY
North Star Mohican Casino Resort, Bowler, Wisc.


ONLINE MARKETING-LARGE CASINO
(1,000 or more gaming machines)
Diamond Award
• B CONNECTED ONLINE
Boyd Gaming, Las Vegas, Nev.
Gold Award
• JUMP ON THE FANWAGON
Boomtown Casino Biloxi, Biloxi, Miss.
Silver Award
• TACHI PALACE HOTEL & CASINO WEBSITE
Tachi Palace Hotel & Casino, Leemore, Calif.


ELECTRONIC MARKETING(EMAIL AND MOBILE)
Diamond Award
• 12 ROOMS OF CHRISTMAS
Oaklawn Racing & Gaming, Hot Springs, Ark.
Gold Award
ARCADE FEVER E-BLAST
• Southland Park Gaming & Racing, West Memphis, Ark.
Silver Award
• VIP E-FREE PLAY
Oaklawn Racing & Gaming, Hot Springs, Ark.


ELECTRONIC MARKETING (EMAIL AND MOBILE)-LARGE CASINOS
Diamond Award
• ZAPPEURS
Casinos du Québec, Montreal, Canada
Gold Award
• STAMP INTO CASH
River Rock Casino Resort, Geyserville, Calif.
Silver Award
• MOBILE APP/WEBSITE
Seminole Casino Coconut Creek, Coconut Creek, Fla.
Silver Award
• MOBILE APP/WEBSITE
Seminole Casino Coconut Creek, Coconut Creek, Fla.


COMMUNITY RELATIONS (CHARITY, COOPERATIVE BUSINESS PROGRAMS)- SMALL TO MID-SIZE CASINO
Diamond Award
• CELEBRITY CHARITY POKER TOURNAMENT
Palace Casino, Edmonton, Canada
Gold Award
• 12 TOURNAMENTS OF CHRISTMAS
Southland Park Gaming & Racing, West Memphis, Ark.

• CARRY THE TORCH FUNDRAISER
Lake of the Torches Casino Resort, Lac du Flambeau, Wisc.

• POINTS FOR KIDS
Finger Lakes Casino, Farmington, N.Y.
Silver Award
• THE JFK EXPERIENCE
Lake of the Torches Casino Resort, Lac du Flambeau, Wisc.



COMMUNITY RELATIONS (CHARITY, COOPERATIVE BUSINESS PROGRAMS)- LARGE CASINOS
Diamond Award
• PLAY FOR THE CURE
Black Oak Casino, Tuolumne, Calif.
Gold Award
• VARIETY, SHOW OF HEARTS TELETHON
Boulevard Casino, Coquitlam, Canada
Silver Award
• GRAND OPENING 2012
Seminole Casino Coconut Creek, Coconut Creek, Fla.


VIP PROMOTION(FOR TOP-RATED PLAYERS)-SMALL TO MID-SIZE CASINOS
Diamond Award
• MEET YOUR HOST
The Mill Casino Hotel & RV Park
Gold Award
• THE HANGOVER SLOT UNVEILING & VIP PARTY
Palace Casino, Edmonton, Canada
Silver Award
• VIP APPRECIATION DAY & ICE CREAM SOCIAL
Lake of the Torches Casino Resort, Lac du Flambeau, Wisc.


VIP PROMOTION(FOR TOP-RATED PLAYERS)-LARGE CASINOS
Diamond Award
• SPRING FASHION SHOW
Chukchansi Gold Resort & Casino, Coarsegold, Calif.
Gold Award
•VIP ICE NECKLACE PARTY
Isle Casino Racing Pompano Park, Pompano Park, Fla.
Silver Award
• SAVORY REWARDS
Chukchansi Gold Resort & Casino, Coarsegold, Calif.


DIRECT MAIL MARKETING (SINGLE OR CAMPAIGN)-SMALL TO MID-SIZE CASINOS
Diamond Award
• RANGE ROVER EVOQUE GIVEAWAY
Finger Lakes Casino, Farmington, N.Y.
Gold Award
• CHRISTMAS DAY DOUBLE COUPONS
Gold River Casino, Andarko, Okla.

• YEAR OF THE DRAGON FREE PLAY OFFER
Finger Lakes Casino, Farmington, N.Y.
Silver Award
• LEAP FROG
Hamburg Casino, Hamburg, N.Y.


DIRECT MAIL MARKETING (SINGLE OR CAMPAIGN)-LARGE CASINOS
Diamond Award
• SUMMER OF LOVE
River Spirit Casino, Tulsa, Okla.
Gold Award
• NEW MEMBER/NON CONVERTED CAMPAIGN
Prairie Band Casino & Resort, Mayetta, Kan.
Silver Award
• MAKE FRIDAY THE 13TH YOUR LUCKY DAY
Prairie Meadows, Altoona, Iowa


CASINO FLOOR PROMOTION (SMALL TO MID-SIZE CASINOS)
Diamond Award
• $5,000 LEAP DAY
Cherokee Casino Ramona, Ramona, Okla.
Gold Award
• BAD SANTA
Southland Park Gaming & Racing, West Memphis, Ark.
Silver Award
• CINCO DE MAYO PARTY
Oaklawn Racing & Gaming, Hot Springs, Ark.

• 11-11-11 VETERANS DAY TRIBUTE
Lucky 7 Casino, Smith River, Calif.


CASINO FLOOR PROMOTION (LARGE CASINOS)
Diamond Award
• SMOKE STACKS OF PRARIE CASH
Prairie Band Casino & Resort, Mayetta, Kan.
Gold Award
•CHINESE AUCTION
Isle Casino Racing Pompano Park, Pompano Park, Fla.
Silver Award
• LA COURSE AU MILLION
Casinos du Québec, Montreal, Canada

• GET CARDED, WIN A CAR
Kansas Star Casino, Mulvane, Kan.


HONORABLE MENTION
Black Oak Casino • Boulevard Casino • Casinos du Québec • Casinos Regina & Moose Jaw • Dakota Connection Casino • Gateway Casinos & Entertainment • Isle Casino Racing Pompano Park • Lake of the Torches Resort Casino • Feather Falls Casino • Hard Rock Hotel & Casino Tulsa • Kansas Star Casino • Marina Bay Sands • Mystic Lake Casino Hotel • Newcastle Casino • Oaklawn Racing & Gaming • Osage Casinos • Prairie Band Casino & Resort • Prairie Meadows • River Spirit Casino • Seminole Casino Coconut Creek • Seminole Hard Rock Hotel & Casino Hollywood • Southland Park Gaming & Racing • SouthWind Casino • Tachi Palace Hotel & Casino