SPECIAL SECTION NIGA PREVIEW: High Stakes
The North American gaming tradeshow season begins with its usual bang at the Indian Gaming 2013, part of the annual National Indian Gaming Association (NIGA) convention, which will take place March 24-27 at the Phoenix Convention Center, Phoenix, Ariz.
As befitting the pre-eminent gathering of tribal gaming officials, operators, employees, manufacturers and regulators, the NIGA tradeshow and convention features an impressive slate of sessions, roundtables, training seminars and networking events. Details of these and other activities can be found at www.indiangaming.org.
The Indian Gaming 2013 show floor attracts a wide variety of gaming vendors large and small, offering the latest devices and wares designed to boost profit and performance in the casino, hospitality, retail and entertainment business segments that compromise a successful tribal gaming resort. Casino Journal offered some of these companies, and others not able to attend, the chance to briefly describe in their own words the products and services they are currently marketing to tribal gaming enterprises. Here are their responses:
QUALITY GAMEWhen only the best will do! Players will chase the progressives on Top Shelf, part of the Smokin’ Hot Jackpots game series from Multimedia Games. This traditional style, three-reel mechanical game features an 11-tier progressive and the new Progressive Heat Up feature on an oversized top box for maximum visibility. With the new Progressive Heat Up feature, players will feel they can tell exactly which progressive tier is close to hitting based on the size and “heat” of its flames. Watch to see which tier explodes into flames first! Top Shelf symbols are wild and getting one Top Shelf symbol will multiply non-progressive line pays by 2x. Two Top Shelf symbols multiply non-progressive line pays by 4x. Landing all three Top Shelf symbols on paylines 1-4 will award the second-level progressive, and all three Top Shelf symbols on the fifth payline will award the top progressive. Top Shelf, for the classic players who like their drinks neat and their slots “reel.”
Indian Gaming 2013 booth #632
TRIED AND TESTEDFor 24 years, Gaming Laboratories International (GLI) has been the leader in providing testing, certification and consulting services to tribal operators across North America. GLI provides our corporate services to more than 455 jurisdictions around the globe, serving land-based, iGaming and lottery regulators, suppliers and operators.
GLI is a long-time supporter of tribal gaming, and is a proud Associate Member of NIGA, OIGA, and other tribal organizations. More tribes trust GLI to provide leading testing and certification services that any other lab, and of the 455 jurisdictions GLI tests for worldwide, more than 130 of them trust GLI exclusively. GLI tests for a wide range of gaming devices and systems, including Class II, Class III, keno, and legal iGaming. GLI has 750 employees worldwide, with specialized teams-such as engineering, mathematics and development-designed to give personalized service to clients.
Indian Gaming 2013 booth #1116
FINISHING AHEADRumbling onto casino floors soon will be one of the biggest, most sought-after brands in the gaming industry: NASCAR video slots. This new title from Bally Technologies takes everything racing fans love about the sport and puts it into a one-of-a-kind gaming experience. The NASCAR video slot features a lineup of who’s who in racing royalty-Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2 Pro Series V22/32 cabinet available with both a life-changing Cash Connection wide-area progressive top jackpot award and stand-alone versions for non-WAP jurisdictions. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race Bonus.
Indian Gaming 2013 booth #412
KEEN VISIONfloorVizPLUS is BIS2’s multi-award winning casino analytics software module that enables casino operators to optimize their casino floor operations. The highly innovative Super Graphics contained within floorVizPLUS enable both slot floor and marketing managers to understand what games patrons prefer to play, when they prefer to play them, and where on the floor they are playing. The newly incorporated Game Change Analysis shows in a very easy-to-understand way the positive or negative impact of a game change on the floor. The software also enables users to eliminate the “noise” in the data and really see what games patrons prefer to play. Traditional BI tools simply lack the necessary power to handle the ever growing volumes of gaming slot machine and player data. Gaming operators around the world are now using BIS2’s new paradigm of powerful visual analytics to drive their casino floor operations with floorVizPLUS.
Indian Gaming 2013 booth #313
MYTHIC APPEALCadillac Jack focuses on connecting the player to the game that best engages their personality. With this initiative in mind, Cadillac Jack develops games and product series that are as unique and multi-faceted as its players.
Unicorn Fortunes is a woodland fantasy game showcasing whimsical Wild Unicorn and Scattered Fairy symbols. The bonus features in this game are anything but fantasy however, and include Streaming Stacks-a randomly chosen stacking symbol at the beginning of each reel spin and Wild Pay Day-a secondary wild symbol found only during free spins that awards a scatter pay as well as being wild. The reality of Unicorn Fortunes is watching a player’s excitement escalate as the major and minor mystery progressives grow.
Indian Gaming 2013 booth #1222
CASH AND CARRYGLORY USA, a world leader in the design and manufacture of cash management solutions with over half of century of industry expertise produces ADA-compliant, integrated ATM and ticket redemption casino kiosks, cash dispensers, innovative cash recyclers, desktop sorters and software for casino floors, cages, soft count rooms and non-gaming enterprises such as food and beverage.
Large and small casino customers can have confidence when choosing the new SK-100C, a casino kiosk featuring enhanced security. The SK-100C is an ADA-compliant, easy-to-operate kiosk that provides customers with fast and accurate cash dispensing. It features TITO, bill-breaking and ATM functionality. For added value, GLORY has been working together with leading cash access providers to provide both small and large casinos with innovative ATM functionality. Casinos can now choose a solution that best meets their needs without compromise.
Indian Gaming 2013 booth #1360
FLYING VvGame, SCA Gaming’s multi-game, multi-platform touch screen kiosk technology, offers casinos custom game designs built around their marketing goals. Full system integration capability along with interactive game play on touch screens in varying sizes from 42 to 70 inches, are delivered with branded game surrounds. All vGame systems feature multiple concurrent game capability along with proprietary features that includes robust virtual drawing technology.
Derby Dash For Cash, developed for the vGame platform, runs on the 70-inch horizontal touch screen model. Designed for multiple players to play at the same time, this high energy racing-themed game generates buzz on the casino floor, as qualified patrons race each other to the finish line to win prizes ranging from merchandise to $1,000,000. All vGame platforms are available with SCA’s contingency prize coverage.
Indian Gaming 2013 booth #432
COUNTRY COMFORTOne of the greatest entertainers of all time, The Queen of Country Music, has packed her boots and guitar and is coming to NIGA! Dolly Parton video slots, Dolly Parton Two Doors Down and Dolly Parton 9 to 5 slots from International Game Technology (IGT) feature concert video, music and audio clips recorded by Dolly Parton herself. While playing all three games, fans can select from ten of Dolly Parton’s greatest hits on the interactive jukebox, featuring ten full-length hit songs. The Dolly Parton video slots have Dolly-themed bonuses and features such as Dolly’s Awards Pick Bonus along with IGT’s exclusive Multiâ€Layer Display technology Dolly Parton 9 to 5 slots is a spinning-reel game with a Rockin’ Reels Respin feature that may trigger at any time. Dolly Parton Two Doors Down’s spinning-reel game has free games bonuses and stacked, nudging Diamond Wilds that build excitement, all powered by IGT’s AVPR technology.
Website: www.igt.com Indian Gaming 2013 booth #608
DIFFERENT APPROACHHnedak Bobo Group (HBG), NIGA’s 2012 Associate Member of the Year and a G2E-award-winning provider of architecture and interior design, has been creating highly-competitive and exciting properties for commercial and tribal gaming clients for 34 years. HBG has built a reputation for thinking differently. They know what it takes to operate a competitive property and translate that knowledge into unique project delivery solutions. HBG is the only architecture firm working in Indian Gaming today to own, operate and develop their own four-star hotel: an experiential laboratory for operational efficiency and design innovation. The firm also launched a separate hotel development company in 2010, DreamCatcher Hotels; the first property recently opened at Coushatta Casino Resort in Kinder, La. HBG will soon introduce CasinoNow, developed to help operators take quick advantage of market growth opportunities. By thinking differently, HBG helps clients broaden market share, build customer loyalty and drive customers back.
Indian Gaming 2013 booth #932
SOMETHING NEWNEWave is celebrating 20 years of success. Since 1993, NEWave has been helping casinos do business more efficiently, with less waste, and protected from regulatory fines. In fact, in 20 years, not one casino using NEWave software has ever been fined for non-compliance.
Today, NEWave solutions are in more than 250 casinos in the U.S., a customer base four times larger than any competitor. NEWave has 15 multi-property contracts, and more tribal operators trust NEWave software solutions than any other.
NEWave’s award-winning solutions include the leading software suites myCompliance Manager, myRevenue Manager and myDocument Manager. NEWave solutions are unlimited-unlimited users, unlimited service support, unlimited interfaces, unlimited software upgrades with package and more. NEWave’s solutions keep tribal data safe and secure on tribal land. And only NEWave offers one-call support for all software and hardware products, with support given directly by NEWave staff, not a third-party.
Indian Gaming 2013 booth #433
COMIC TOUCHAmong the titles debuting from Incredible Technologies (IT) at Indian Gaming 2013 is IT’s newest licensed title, Archie in Riverdale Riches, which features the adventures of America’s favorite teenager. Archie features grouped symbols, free spins and an interactive pick ‘em game as Betty and Veronica fight over his love and affection. Also debuting in the IT Magic Touch Innovation Collection is Lucky Teddy Bears, which showcases a Ferris Wheel line multiplier, free-spin bonus and two interactive Teddy Wedding events. Hot new titles will also be on display in the Magic Touch Traditional Collection, which focuses primarily on popular reel configurations, exciting player anticipation events, and free spins. Making its debut at NIGA 2013, Oceanic is a slot of epic proportions featuring grouped symbols of whales, dolphins and turtles, as well as an easy-to-understand free-spin bonus round.
Indian Gaming 2013 booth #1044
EASY DOES ITMEI will be showcasing EASITRAX Soft Count at NIGA. EASITRAX is an integrated software/hardware solution, placing information collected in the SC Advance note acceptor into a database that can be networked to multiple locations and be accessed to analyze slot floor performance. It is currently installed in more than 100,000 games and has proven to create newfound efficiencies in maintenance and cash management processes. Now, EASITRAX is available as a portal-based system that allows operators to create customized reports and track performance remotely.
Indian Gaming 2013 booth #1243
BETTER BACKINGMLP Seating is pleased to launch its new poker chair base-model 1600. MLP can attach any of four different poker chair seats and five different slot stool seats to this base. This base features heavy-duty oval tubing with an expanded foot print for stability. It also features a steel reinforcement plate on the back of the seat wood to improve the durability of the back. Also available is MLP’s standard poker chair base, an oval tube swivel base and a caster base.
Indian Gaming 2013 booth #924
STAR POWERWith decades of gaming industry experience, All Star Incentive Marketing offers a suite of customizable, turnkey incentive solutions to increase casino traffic and build long-lasting player loyalty even when space, staffing and funds are limited. If you are looking to implement or enhance a player reward program, design a monthly player gift program, host a shopping event, or source sweepstakes gifts call (800) 526-8629 or visit us at NIGA at the Raving Consulting booth.
Indian Gaming 2013 booth #1240
PLATFORM SLOTSQuixant is an award-winning designer and manufacturer of advanced all-in-one gaming platforms designed specifically for the gaming and slot machine industry. Quixant relentlessly evolves its all-in-one gaming platforms to provide manufacturers with higher performance, enhanced graphics capabilities and a richer gaming featureâ€set which is designed to meet the requirements of all major global gaming jurisdictions.
Quixant’s newest product on exhibit this year at NIGA is the QXiâ€4000. Harnessing the power of the AMD Embedded Râ€Series APU with integrated AMD RadeonTM HD7000G Series graphics, the QXiâ€4000 is available in Dual or Quad Core configurations, supports up to 16GB of DDR3 memory and can drive up to four independent HD monitors with support for DisplayPort 1.2 daisyâ€chaining of monitors. The QXiâ€4000 is housed in a compact enclosure which can be operated without fans, resulting in improved reliability, reduced noise and reduced power usage.
Indian Gaming 2013 booth #423
BRIGHT IDEABuilding upon the popularity of its Innovator steppers with Radiant Reels, Aruze Gaming America recently introduced a new product category, the Innovator Deluxe. These machines feature elaborate top boxes that include some unique interactive experiences. For example, in Aladdin & the Lamp, players rub an actual “lamp” to call forth the genie during the bonus event.
Both the Innovator Deluxe and the Innovator product lines feature the industry’s largest five-reel stepper strips in a standard cabinet, and the Radiant Reels include 240 full-color LED lights and feature different illuminations and motions dependant on the game play scenario.
Indian Gaming 2013 booth #422
HEIGHT ADVANTAGEIt’s Mega Top Time! Ainsworth Technologies’ newest A560 cabinet stands above all others! Reaching for the stars is the stylish new 32-inch LCD top box with exciting event driven LED lighting. Standing over 7 feet tall with six levels of progressives, the Mega Top platform offers an imposing centerpiece for any gaming floor. Most importantly, the all new progressive brand Tower of Fortune is the next breathtaking extension in Ainsworth’s extravagant Mega Top jackpot series.
Indian Gaming 2013 booth #1204
NEW CONSTRUCTThe PENTA Building Group is a nationally recognized, full service general contractor, with offices in Las Vegas, Phoenix, Ariz., Los Angeles, Palm Desert, Calif., and Tulsa, Okla. PENTA can provide services on a construction manager at risk (CMAR) basis with preconstruction services, under a traditional general contractor arrangement, or on a design-build basis. The success and experience of PENTA spans a wide variety of market segments including hospitality/entertainment, gaming, education, healthcare, Native American, retail/tenant improvements, commercial, industrial, public works and parking structures.
PENTA has completed over 500 projects totaling more than $4.5 billion since its inception 13 years ago, with the vast majority being hospitality and gaming projects. PENTA has extensive experience in Indian Country, having recently completed the Shoshone-Bannock Hotel and Event Center in Fort Hall, Idaho. Other notable projects include Harrah’s Ak-Chin Hotel Tower in Maricopa, Ariz., Comanche Red River Casino Expansion in Oklahoma and Indian Head Casino in Warm Springs, Ore.
WELL-ROUNDEDFor nearly 20 years, Watson Rounds has been building a reputation as Nevada’s preferred intellectual property and business litigation attorneys. We do it by practicing quality law in the fields of intellectual property, business transactions and litigation, and insurance defense. We litigate intellectual property rights, provide services related to acquisition, licensing and enforcement, and excel in entertainment law and intellectual property prosecution. Watson Rounds has also provided litigation counseling and procurement services for such diverse industries as domestic and international gaming, computer technology, chemical and pharmaceutical, art and publishing.
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