Tony Aveni, a 30-year veteran in direct marketing, has joined the Denver, Colo.-based G.A. Wright Marketing as its president and chief operating officer. Aveni has held senior executive positions with MSI/Havas Euro RSCG in Paris and New York, N.Y.; Mailmen, Inc. in New York, N.Y.; The Direct Marketing Group, Inc. in New York, N.Y. and Hub Mail Advertising in Boston, Mass. He will oversee all day-to- day operations which include marketing, accounting, staffing and new business development.