Joel Rovics has been named vice president of marketing of the world- renowned Seminole Hard Rock Hotel & Casino in Hollywood, Fla. He will be responsible for strategic planning, research, direct mail and database marketing, as well as analysis, budgeting, and entertainment. Rovics previously held positions as vice president of marketing for Silverton Hotel & Casino in Las Vegas, Nev.; director of marketing for Morongo Casino Resort and Spa, run by the Morongo Band of Mission Indians; executive director of marketing at Fantasy Springs Casino run by the Cabazon Band of Mission Indians; executive director for the Casino Aztar in Evansville, Indiana; and director of marketing for Harrah’s St. Louis.