Troy Simpsonhas been promoted to executive vice president/assistant general manager of Barona Resort & Casino near San Diego, Calif.

With nearly two decades of experience in the casino industry, Simpson most recently served as Barona’s senior vice president of innovation.

Prior to his position as senior vice president of innovation at Barona, Simpson was the executive director of loyalty marketing, where he was responsible for database marketing, casino hosts, guest services, shuttle and bus programs, casino customer room reservations, events and promotions and Barona’s award-winning Club Barona loyalty program. Simpson began his gaming career with an eight-year tenure with Harrah’s Entertainment. He earned his Bachelor of Business Administration with a focus in marketing at Austin Peay State University in Tennessee.