Appointed vice president of revenue management & distribution for American Casino & Entertainment

AMERICAN CASINO & ENTERTAINMENT

American Casino & Entertainment Properties has appointed Colleen Birch to the position of vice president of revenue management & distribution for its four gaming properties: Stratosphere Las Vegas, Arizona Charlie’s Decatur and Arizona Charlie’s Boulder, both in Las Vegas, and Aquarius Casino Resort in Laughlin, Nev. Prior to joining ACEP, Birch was director of revenue management and contact center for Fontainebleau Las Vegas, where she led the customer relationship management design process and collaborated with IT to design a property-wide sales and service application offering a 360-degree data-base view of guests. She has held similar revenue management positions for Harrah’s Entertainment and Caesars Entertainment and served in hotel operations management at Caesars Palace.