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Appointed vice
president of revenue management & distribution for American Casino &
Entertainment
AMERICAN CASINO & ENTERTAINMENT
American Casino &
Entertainment Properties has appointed Colleen Birch to the position of vice president of revenue management &
distribution for its four gaming properties: Stratosphere Las Vegas, Arizona
Charlie’s Decatur and Arizona Charlie’s Boulder, both in Las Vegas, and
Aquarius Casino Resort in Laughlin, Nev. Prior to joining ACEP, Birch was
director of revenue management and contact center for Fontainebleau Las Vegas,
where she led the customer relationship management design process and
collaborated with IT to design a property-wide sales and service application
offering a 360-degree data-base view of guests. She has held similar revenue
management positions for Harrah’s Entertainment and Caesars Entertainment and
served in hotel operations management at Caesars Palace.
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