THE FINE POINT GROUPThe Fine Point Group announced the hiring of Associate Matt Walton. His responsibilities will include working with clients to analyze, design and implement new database marketing strategies; relationship marketing analytics; and helping clients with reinvestment, yield management strategy and understanding and implementing closed-loop marketing with tests and controls.
“Matt is an amazing addition to our growing team,” said The Fine Point Group’s Managing Director Randall A. Fine. “His experience is diverse and his knowledge is thorough. We’re incredibly pleased to have him join The Fine Point Group.”
Matt Walton offers more than 20 years of accomplishment-laden experience in the casino, travel and air transportation industries. Most recently, he served as the Director of Marketing at Boyd Gaming’s Sam’s Town Tunica in Tunica, Miss. Here Walton oversaw a staff of 30 and directed all property marketing campaigns. He was also responsible for creation of the marketing budget and management of the analysis and reporting for marketing strategies, media, events, promotions, entertainment and direct marketing.
Before Boyd, Walton spent three years in a progression of increasingly responsible positions at Harrah’s Entertainment. Walton joined Harrah’s Entertainment as a Marketing Analysis Manager where he provided marketing analysis support and consulting for two properties in Shreveport, La. and three properties in Tunica, Miss. A year later he was promoted to Director of Sales and Marketing for Harrah’s New Orleans, where he managed both the convention sales team as well as the events and promotions team. Walton also worked closely with the Direct Marketing Team to develop a comprehensive direct marketing strategy to grow both local and national VIP business. After a year in this position, he was transferred to Tunica, Miss. to assume the role of Director of Marketing for the Sheraton Hotel and Casino. In this position he developed a new value proposition for the $20MM EBITDA property and then implemented this proposition through creative marketing strategies.
Prior to Harrah’s Entertainment, Walton worked for American Express Travel Related Services as a business travel consultant. He then joined American Airlines as one of their first UK based employees. After two years working in marketing automation sales, he was transferred to Dallas, Texas where he quickly moved up the corporate ladder holding various positions from Financial Analyst to Regional Sales Director. He has worked in Financial Planning and
Analysis, Mergers and Acquisitions, Marketing Planning, Joint Ventures, Revenue Management, New Business Development External Consulting, and finally Passenger Sales. Prior to leaving American Airlines his final position was Regional Sales Director for the Mid-Atlantic Region.